Thought leadership is about relevance, not just knowledge and wisdom
Tricia Weener of Linklaters on The Reality of Building High-Performing Teams - Passle's CMO Series Podcast EP197
The PFBCon Podcast: Podcasting as a Law Firm Growth Engine: How Hughes Hubbard & Reed Uses Branded Audio
Podcast - Miami and Broward Real Estate: Growth, Land Scarcity and What’s Ahead
Vanessa Crocetto of Butzel on How Client Experience Fuels Firm Growth - Passle's CMO Series EP196
Alexis Gray on BD Enablement That Helps Lawyers Win - Passle's CMO Series EP195
Clients break the ghostwriting process when they do this
Hot Topics in International Trade - Bob Brewer, VP MarketingNBD Braumiller Law Group, is joined by Victoria Holmes from The Dispatch
Hot Topics in International Trade Introducing Attorney Eiyack Cacho Braumiller Law Group
Hot Topics in International Trade Section 301 Investigations with Adrienne Braumiller Managing Partner Braumiller Law Group
Hot Topics in International Trade IEEPA Refunds Process with Senior Associate Attorney Brandon French Braumiller Law Group
Your "business of law" thought leadership is a Trojan horse for recruiting
Kimberly Rennick of Thompson Coburn on Designing Bespoke BD Projects That Drive Results - Passle's CMO Series Podcast
How AI Is Reshaping Where Legal Value Lives: On Record PR
Hot Topics in International Trade IEEPA refunds Let's Talk
Ryan Evans of Jones Walker on Turning Thought Leadership Into a World-Class PR Pipeline - Passle's CMO Series Digital Masterclass
Here's why you should still write about legal developments when your competitors have written about them too
Yes, you should write about legal/business developments even when your competitors have written about them
International Women’s Day 2026: How to Give to Gain in Professional Services Marketing - CMO Series REPRESENTS
International Women’s Day 2026: Building a Culture of Giving to Gain - Passle's CMO Series REPRESENTS
Just because attorneys have traditionally written their own thought leadership doesn’t mean they should have — or that they were qualified to do so. They shouldn’t — and most of them aren’t. Throughout history, there are...more
For a law firm to remain competitive, responsive, and resilient, administrative departments must function as a cohesive unit. Nathalie Daum O'Brien and Tom Helm explain why and how....more
Good work, smart folks – a look at some of the most widely read updates, analysis, and commentary published on JD Supra during March, 2026....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is as much about showing that you and your guidance are relevant as it is about showing off your...more
High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance doesn’t happen by accident, it’s built, shaped and led. In the latest CMO Series...more
Just as the rise of generative AI tools has given new relevance to awards and rankings, there’s another facet of legal communications drawing attention from the LLMs: practice group pages....more
For years, the conventional wisdom at large law firms was that content didn’t move the needle. Partners wrote legal alerts when something happened. Practice pages have been actively stripped back because “no one is even...more
Imagine someone with a legal question, perhaps a young woman who has finally made the decision to file for divorce. On a quiet evening while her spouse is out of the house, she opens her laptop and begins her search for a...more
AI visibility isn't built by PR or your website alone. It's built when both reinforce the same expertise, in the same language, pointed at the same people....more
A single data point rarely justifies action, but patterns do. Part 2 of Laura Gutierrez's series on interpreting and leveraging data for BD....more
JD Supra's Robin Oliver looks at the key ways thought leadership can support all parties in successful, strategic lateral recruitment and growth....more
JD Supra's Meghan Van Dalinda and Robin Howorka share a recap of the main findings and insights they have been sharing regarding CRM/data/BD over the past quarter on LinkedIn....more
In today’s legal technology landscape, firms face a critical decision when building their technology stacks: choose “walled garden” solutions (integrated systems from a single vendor) or opt for best-in-class software from...more
Strategy is defined not by everything a firm hopes to accomplish, but by what it intentionally chooses to support. ...more
Financial services firms too often treat public relations the same way they treat a fire extinguisher — they want it nearby, but they’d rather never use it. They turn it on for a deal announcement, call an agency when a...more
Most law firms are trying to apply a last-click attribution framework to a business development cycle that doesn’t work that way. A corporate prospect doesn’t see a blog post, click a CTA, and retain the firm the same...more
Your website is one of your firm’s most powerful business development tools—but when AI is layered in without the right structure, things can quickly start to break. In this session, Robyn Addis (9Sail) and Garrett Goldman...more
Editor’s Note: Transparency used to be a best practice. Now it’s a compliance risk. As AI adoption accelerates, privacy laws and emerging AI frameworks are converging on one shared standard: disclosures that are clear,...more
Mike DeBernardis, Partner at Hughes Hubbard & Reed LLP, and Jess Weliwitigoda, Director of Marketing and Business Development at Hughes Hubbard & Reed LLP, discuss how the firm leverages its branded podcast, All Things...more
AI-assisted thought leadership has a lot in common with boxed brownie mix. The same rules apply for turning both into something that stands out from the crowd and makes you look good. The secret to mastering AI-assisted...more
What happens when one of South Florida's most seasoned developers looks past the skyline and sees the next wave of opportunity? Attorney Mamie Joeveer and CEO of Sunbeam Properties, Sunbeam Development & Television Andy Ansin...more
Client experience is fast becoming a key driver of long-term growth for law firms that want to deliver real value, build lasting client relationships and stand out in the market. On today’s new episode of the CMO Series...more
Anthropic PBC, the company that developed the Claude family of large language models, recently released a new tool that offers increased functionality, including the ability to review legal documents. The news rattled the...more
If you have been posting on LinkedIn recently, you have probably felt the shift in reach and engagement. Tactics that seemed effective six months ago are no longer delivering the same results....more
Firms cannot afford to fall at the final hurdle. BD must work alongside fee earners to equip them with greater confidence to win and grow client relationships themselves. On this latest episode of the Passle CMO Series...more