News & Analysis as of

Firm Marketing Professional Practice

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

Drive Meaningful, Sustainable Value to Our Organization: Q&A with Mark Smolik, VP & GC at DHL

by JD Supra Perspectives on

Mark Smolik, Vice President General Counsel & Secretary, Chief Compliance Officer, DHL Supply Chain Americas, leads his company’s legal, commercial contracts management, compliance, and economic development teams. He’s a...more

3 Ways Law Firm Marketers Can Use Data to Build Better Content Strategy

by JD Supra Perspectives on

It’s almost 2018, do you know what your data is doing?...more

Use Your Law Firm's CRM To Improve Client Experience and Grow Business

by JD Supra Perspectives on

The ninth in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

An Investment in Authenticity: Tips and Best Practices for Successful Attorney Photography

by JD Supra Perspectives on

How to make the most of your attorney profiles with great photography and bring out the best in everyone....more

5 Ways to Make Your Law Firm Video Stand Out

by JD Supra Perspectives on

Online video is the preferred medium to reach markets and leverage services in an authentic way....more

The 6 R’s of Law Firm Crisis Management (Or How To Thwart the Grinch From Ruining Your Party)

by JD Supra Perspectives on

From Gina Rubel, a checklist of items that should be included in your crisis management plan (CMP) in order to thwart the Grinch from ruining your party....more

5 Client Service Lessons for Law Firms from The Gap’s Head of Legal Operations

by JD Supra Perspectives on

Recap of a recent LeftFoot podcast at the intersection of legal operations and client service....more

Geo-Targeting Law Firm Growth: Customizing Efforts to Maximize Regional Impact

by JD Supra Perspectives on

Jill Huse and Andrew Laver build upon previous posts exploring the implications of mobile traffic, and the possibilities available to us with marketing automation, and take this one step further with geo-targeting....more

Hsu Untied interview with Jeff Ostrow, Partner at Simpson Thacher

by Hsu Untied (by Richard Hsu) on

Today, my guest on Hsu Untied is Jeff Ostrow, a Partner at Simpson Thacher and Chair of the Intellectual Property Practice where he litigates cases for high-profile technology companies and advises clients on the IP aspects...more

How To Deliver the Right Content to the Right People at the Right Time And Outperform Your Competitors [12 Days of Social Media...

by JD Supra Perspectives on

The fifth in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

3 Naughty Email Practices to Avoid That You're Probably Doing [12 Days of Social Media #4]

by JD Supra Perspectives on

Arielle Lapiano zeroes in on the importance of improving email communication, great advice for anyone in any business....more

Law Firm Leadership: Realizing a New Vision for Client Development

by JD Supra Perspectives on

How partnering with a firm's marketing department created a vision for deeper client relationships - and led to new work. ...more

Holiday Marketing? No: Lawyers, Focus on Strategic December Business Development Instead...

by JD Supra Perspectives on

Lawyers, don’t attempt to get new business during the holiday season. From Mike O'Horo, here's why - and what to do instead....more

Your Mobile Traffic is Growing: Here's What You Should Do About It [12 Days of Social Media #3]

by JD Supra Perspectives on

ALM's Molly Miller with a perspective on mobile consumers of legal content – what they’re reading when and why that’s important....more

How To Be the Lawyer Who Reporters Call

by Knapp Marketing on

Every day the media issues a barrage of stories about congressional investigations, executive orders, tax reform and federal indictments, and lawyers are in hot demand to give perspective and commentary on breaking news....more

Are Your Firm's Blogs Contributing To Content Overload Or Providing Value? Here’s How To Find Out [12 Days of Social Media #2]

by JD Supra Perspectives on

Paula Williamson of McNair shares strategies on how law firms can get the most out of their blogs....more

A Guide To LinkedIn Character Counts & Limits

by Adrian Dayton on

The vast majority of professionals don’t want to draft their summary on LinkedIn. They want to take the time to write it, edit it, stew over it, change it, and then post it once it’s just right....more

3 Things You Can Do Now to Leap Ahead in 2018 - [12 Days of Social Media #1]

by JD Supra Perspectives on

First post in this year's '12 Days of Social & Digital Media' series - a word of welcome and more from Stefanie Knapp....more

Contact Management 101: Caring for Your Most Important Assets – Relationships

by Chris Fritsch on

To help communicate the importance of centralized contact management, we have compiled 10 top tips...more

Hsu Untied interview with Jack Sheridan, Partner at Latham

Today, my guest is Jack Sheridan, a partner in the Silicon Valley office of Latham & Watkins whose practice focuses on corporate legal needs of public and private companies primarily in technology, life sciences, and retail...more

Popular Reads on JD Supra

by JD Supra Perspectives on

Recap of some of the most well-read updates by law firms published on JD Supra during November, 2017....more

5 Steps to Building a Law Firm Content Strategy

by JD Supra Perspectives on

All firms should have a content strategy tied to the needs of your prospects and clients (and aligned with your overall marketing plan), yet most attorneys are stressed for time or just don’t know where to begin. From Mike...more

Driving In-House Legal Strategic Decision Making: Q&A with Mike Haven, Head of Legal Operations at The Gap, Inc

by JD Supra Perspectives on

This episode of LeftFoot, fresh conversation on business development, is with Mike Haven, the Head of Legal operations at The Gap. Mike is on the cutting edge of legal department management, creating, implementing and...more

Lawyers, Don’t You Dare Give Up On 2017!

by Nancy Myrland on

About this time of year, the articles encouraging you to begin thinking about your 2018 marketing and business development plan are plentiful. Similar to when the stores start decorating for the holidays in October, it...more

Google My Business for Law Firms Large and Small

by Knapp Marketing on

It’s time to work smarter, not harder, to build your law firm’s reputation. Let Google do the heavy lifting with Google My Business, a tool that harnesses your firm’s physical location in order to raise its...more

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