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Professional Practice Firm Marketing

Read need-to-know updates, commentary, and analysis on Professional Practice issues written by leading professionals.

Addicted to tech trends? Dayton and Furlong on AI and other “magic”

by Adrian Dayton on

There are three types of people in this world: those who ignore innovation, those who implement innovation selectively and thoughtfully, and those who believe the hype of every innovation. Clearview Social’s most recent...more

4 Proven Digital Marketing Strategies for 10X Returns

by Adrian Dayton on

“Genius software engineers have been known to be 10x as valuable as other engineers,” explained Scott Brinker of Hubspot at the recent Legal Marketing Association Tech Conference in San Francisco. He then posed the question,...more

3 Easy Ways for Lawyers to Follow Up When Readers Share Their Writing Online

by JD Supra Perspectives on

How lawyers can turn audience engagement into next steps....more

Institutionalizing Great Client Service - Market Leaders Podcast with Paul Bolus, Bradley

by JD Supra Perspectives on

Join David Ackert as he interviews Paul Bolus, Partner at Bradley Arant Boult Cummings in this episode of the Market Leaders Podcast. Tune in to hear David and Paul discuss: - Why Paul emphasizes client service as the key...more

7 Tips For Law Firm PR and Business Development Teams to Work Together More Effectively

by JD Supra Perspectives on

Tactical tips to strive for collaboration in your marketing departments....more

Hsu Untied interview with Simon Frankel, Partner at Covington

Today, my guest on Hsu Untied is Simon Frankel, a Partner at Covington & Burling who is an experienced litigator focusing on copyright and trademark disputes, with an emphasis on the technology and consumer products sectors....more

What Would a ClearView Mobile App Look Like?

by Adrian Dayton on

Since I’ve transitioned to working primarily as a JavaScript developer over the last 7-8 years, I’ve watched eagerly as The Web Platform emerged as a concept. First discussed by Mozilla and Google Engineers back in 2011-2012,...more

Find the Pain Point to Trigger a Buying Decision in Law Firm Business Development

by ON24 on

Finding the pain point - or triggering event - is what turns a prospect into a client....more

Six Great Attorney Bios You Wish Were From Your Firm

by Knapp Marketing on

We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums...more

Why 'Distribution' Is Key to Your Law Firm's Content Strategy - The Jell-O Lesson...

by JD Supra Perspectives on

How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more

The Definitive Guide for LinkedIn for Lawyers - Why It Is Time

by JD Supra Perspectives on

A five-page guide to LinkedIn for lawyers - why it matters to business development, and why now, especially. Are you in?...more

Legal Services Cost Money and That's OK! Reframe Your Thinking With Aliza Herzberg

by JD Supra Perspectives on

We had the pleasure of interviewing Aliza Herzberg on LeftFoot. Aliza started her own employment law firm in 2017 after a successful 24-year career working for others. Aliza’s key to business development success is making...more

Best Times to Post on LinkedIn

by Adrian Dayton on

In the nature of good, better, best; it is good to post to social media, it is better to share relevant and timely content, and it is best to do the latter all while sharing at the most high traffic times of the day! There is...more

Process Is the Key to Successful Lead Generation: 5 Ways Lawyers Should Focus Business Development

by ON24 on

Successful lawyers know that positive results come less from the act of generating leads, and more from the process they’ve developed around lead generation....more

Legal Marketing Association Advocates for Amendments to ABA Model Rules on Lawyer Advertising

It is critical that legal marketers continue to have a voice in this ongoing discussion, and LMA is determined to be that voice....more

Business Development Is a New Language for Lawyers: Scripts for BD Success

Sample scripts that have been successful in obtaining new business from friends, family members, referral sources and, most importantly, existing clients....more

Top 5 ways to destroy your firm’s credibility with social media

by Adrian Dayton on

Sometimes being the best is just too darn exhausting. So, here are five easy ways to help your company go down in flames....more

Popular Reads on JD Supra

by JD Supra Perspectives on

A recap of popular posts published on JD Supra during January, 2018....more

How to Make Your Customer Journey More Engaging With Visual Content

by Adrian Dayton on

I’ve noticed a major difference in impressions and engagements between non-visual content and visual content while working as Marketing Coordinator at ClearView Social. One method I have used is creating visual-content for...more

Desperately Seeking Inspiration: A Blogger’s Guide to Success

by Adrian Dayton on

The Problem: You want to start a blog, or update your current blog, but you’ve run out of ideas. It feels like every topic has been covered, and indeed, there is nothing new under the sun....more

Hsu Untied interview with Evan Chesler, Chairman of Cravath Swaine & Moore

Today, my guest on Hsu Untied is Evan Chesler, Chairman of Cravath Swaine & Moore, who has been widely recognized as a leading trial lawyer by numerous professional publications, including Chambers USA, Chambers Global, The...more

10 more reasons for your firm to start an employee advocacy program

by Adrian Dayton on

The buzz word lately when it comes to employee engagement in social media is “employee advocacy.” The term employee advocacy is fairly self-explanatory, turning members of your team into advocates for your company and brand. ...more

How to Maximize Every Conference and Event You Attend (and Build Your Professional Brand)

by JD Supra Perspectives on

How do you transform yourself into a thought leader with clout vs being just another conference attendee? Stefanie Marrone offers a perspective....more

Upgrade Your Pitch - LeftFoot Q&A with Dorsey's Brendan McInerney

by JD Supra Perspectives on

Brendan McInerney, Manager of Legal Project Management at Dorsey, chats with LeftFoot about applying diligent matter planning practices understanding the necessity of transparency and clear communication with clients on legal...more

What Law Firms Want from CMOs: Observations From the Field

Law firms see a CMO as either the coming of a great messiah or a waste of money, or something in the middle....more

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