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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

Comments are Dead, Long Live Comments: How to Engage Your Blog Readers

by Adrian Dayton on

If there’s one thing we can be certain of on the web, it is this: people like to have their opinions and thoughts heard. That seems like a worthy and potentially benign goal, and it’s what the internet is all about, right?...more

JD Supra Announces 2018 Readers' Choice Awards

by JD Supra Perspectives on

JD Supra's announcement of the 2018 Readers' Choice Awards in which 242 authors and firms are recognized in 26 categories, from among 50,000 who published on the platform in 2017....more

17 Reasons why UX can help you convert more leads on your website

by Adrian Dayton on

What is UX? To explain UX or User Experience Design, I am going to be using a car analogy....more

[Ep. 4] Legal Marketing Minutes Flash Briefing: Marketing Lessons From SXSW

by Nancy Myrland on

In today's Legal Marketing Minutes Flash Briefing, I talk about one of the recaps Mark Schaefer delivered from SXSW after he attended a session with Tom Klein of MailChimp. He talks about differentiation, culture, content,...more

[Ep. 3] Legal Marketing Minutes Flash Briefing: How To Become A Social Media Pro

by Nancy Myrland on

In today's Legal Marketing Minutes Flash Briefing, I talk about the best way to become a social media pro. It's easier than you might think. This was inspired by an interview I listened to with the always-intelligent Jay Baer...more

[Ep. 2] Legal Marketing Minutes Flash Briefing: Should Lawyers Copy What Other Lawyers Are Doing?

by Nancy Myrland on

In today's Legal Marketing Minutes Flash Briefing, I discuss the common and very human desire many lawyers and law firms have to think they and their firms need to get involved in the same marketing activities and events as...more

[Ep. 1] Legal Marketing Minutes Flash Briefing: A Way For Lawyers To Podcast on Facebook

by Nancy Myrland on

In today's 1st episode of the Legal Marketing Minutes Flash Briefing, I talk about an easy way for lawyers to dip their toes into the "livestreaming" world by using Facebook's Live Audio feature. It is as easy as posting a...more

Hsu Untied Interview with Bill Neukom, Retired Partner at K&L Gates, Microsoft's First GC

Today, my guest on Hsu Untied is Bill Neukom, Microsoft Corporation‘s first General Counsel, former CEO of the San Francisco Giants and the Founder and Chief Executive Officer of the World Justice Project, an organization...more

Springing Forward or Falling Back? It’s time to expect more from marketing and BD in law

by Adrian Dayton on

Is your firm looking for a place to innovate? Look no further than marketing and business development. ...more

Successful Law Firm Webinars Are Built Around Storytelling and Empathy

by ON24 on

Storytelling and empathy are powerful, underutilized tools in content marketing. Five easy ways to change that from ON24's Katie O'Rourke....more

Effective Law Firm Business Development Planning - Market Leaders Podcast with Rachel Silverman, Goodwin Procter LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Rachel Silverman, Director of Business Development at Goodwin Procter LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Rachel discuss: How to structure your...more

How Social Media Marketing Drives New Leads

by Adrian Dayton on

Social media is here to stay. For marketing, when it comes to social, it’s time to get on the train or get off the tracks....more

Online, All Audience Is Local - Here's How to Reach & Engage Yours

by JD Supra Perspectives on

Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience. Here's how....more

3 Ways Attorneys Can Generate Business Development Leads With Their Speaking Gigs

by JD Supra Perspectives on

How to turn a simple speaking engagement at your favorite trade association conference into an effective and (hopefully) lucrative mechanism for generating qualified business development leads....more

5 Things a Successful Law Firm DMS Should Allow In the Age of Machine Learning

by Zero on

The DMS-as-walled-garden approach has been supplanted by a two-faceted need for both security and connectivity....more

Social Media And Content Creation With A Purpose: Less Filler, More Substance

by Blattel Communications on

If professional services firms really care about their content readers and their long-term value proposition to them, I urge them to consider this concept: Slow News. This is content that has taken time to develop, that has...more

No one cares about your press release: how to add personality to your sharing

by Adrian Dayton on

When it comes to social media, it’s not about you. This is the hardest lesson to digest. Whilst your website can be as glossy and indecipherable as you want to be, if your social media content is, it’s going to cause...more

Do Not Overspend On Law Firm Office Space

by Stange Law Firm, PC on

When lawyers are selecting office space for their law office, the decision is often very difficult. For most lawyers, they want office space that sends a message. They want office space that is going to impress and attract...more

Is 2018 the Year that Law Firms Close the Gap on Legal Operations?

by JD Supra Perspectives on

Five years ago a group of visionary in-house counsel from large corporations starting meeting and sharing information informally with the goal of creating more effective and productive relationships with their outside law...more

“I Missed the Conference; Now What?” How to Salvage Missing a Networking Opportunity

by LawVision Group LLC on

Okay, you planned to go to an industry conference to do some much-needed networking. You had high hopes of meeting new people, securing some leads for exciting work, and establishing yourself as a thought leader in the...more

Client Satisfaction Is Built On Relationships, Not Just Exemplary Service

by JD Supra Perspectives on

Five ways for attorneys to build relationships that are as meaningful for your clients as they are for you....more

Think Dynamically About Your Clients - LeftFoot Podcast with Katie DeBord, CIO of Bryan Cave

by JD Supra Perspectives on

Operationalizing Legal Advice with Katie DeBord of Bryan Cave In the 100th episode of LeftFoot our guest Katie DeBord, Chief Innovation Officer at Bryan Cave highlights the substantive changes taking place in today’s legal...more

Fostering an Innovative Law Firm Culture - LMA Podcast #25

The January/February issue of Strategies magazine focuses on the ways in which to develop as a leader in legal marketing/business development. The issue offers a variety of perspectives coming from many different voices...more

Are Your Employees Telling Your Brand’s Story?

by Adrian Dayton on

Marketers have the task of understanding their current and potential customers. With this information, marketers can tell a brand’s story and connect with said customers through many channels, one of them being social media....more

Social Media And Content Marketing: Influencers Here to Stay

by Adrian Dayton on

With the start of a new year, marketers are looking at past trends to predict the future. One trend that continues to gain importance is a strong content marketing strategy....more

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