There is a moment when it finally clicks for professionals- where they no longer view social media as a toy or a novelty. It suddenly becomes real for them, a powerful device for engagement and communication. When they finally have this “aha” moment- that is something I really enjoy. If lawyers, or really any professionals are going to get to that point, they have to first overcome their doubts and fears.
Here are three powerful concepts that every lawyer must grasp before they can arrive at that “aha”moment.