5 Key Takeaways - Franchise Laws and Your Trademark Practice

Kilpatrick Townsend & Stockton LLP

On April 14, Kilpatrick Townsend’s Brand Licensing and Franchise Partner Marc Lieberstein joined Jason Adler, General Counsel at Cellairis, a global franchisor in the wireless accessory and repair retail space, Janaki J. Parmar, Vice President and Senior Counsel, Marriott International, Inc., a global hospitality franchisor and enterprise, and Peter V. Snell, Partner, Gowling WLG [Canada] LLP to present a webinar for the International Trademark Association (INTA) titled, “Franchise Laws and Your Trademark Practice: What Every Trademark Attorney Needs to Know.” The panel provided an overview of U.S., Canadian and international franchising, the importance of compliance with federal, state and local laws governing franchising, the valuable role of trademarks and other IP assets for franchisors, and how to spot the “accidental franchise” in other related IP transactions, like trademark license and distribution agreements.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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