7 Key Takeaways | Annual Update on Recent Trademark Case Law

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Kilpatrick partner Ted Davis spoke recently on recent developments in U.S. trademark and unfair competition law during Kilpatrick’s advanced trademark seminar.

That presentation addressed, inter alia, the following topics:

  1. the Supreme Court’s confirmation in Dewberry Engineers Inc. v. Dewberry Group, 604 U.S. 321 (2025), that the inherently flexible nature of the equitable remedy of an accounting of profits nevertheless is subject to guardrails;
  2. clarification of the test for genericness;
  3. the continued post-Jack Daniel’s viability of the restrictive test for infringement first articulated in Rogers v. Grimaldi, 875 F.2d 994 (2d Cir. 1989), in cases not presenting trademark uses by defendants;
  4. the Federal Circuit’s war on claimed color marks in CeramTec GmbH v. Coorstek Bioceramics LLC, 124 F.4th 1358 (Fed. Cir. 2025), and In re PT Medisafe Techs., 134 F.4th 1368 (Fed. Cir. 2025);
  5. the Ninth Circuit’s continued inconsistent applications of the nominative fair use doctrine;
  6. the possible beginning of the end for the Dawn Donut Doctrine in Westmont Living, Inc. v. Retirement Unlimited, Inc., 132 F.4th 288 (4th Cir. 2025); and
  7. possible limitations on the failure-to-function ground for unregistrability.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

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