Introduction -
As the holiday season ushers in its busiest months, retailers and fashion brands are confronting a marketplace reshaped by rapid technological disruption, shifting regulatory expectations, and increasingly savvy consumers. AI has taken on roles from behind-the-scenes eciency and design tools to a front-line driver and instrument of customer engagement, marketing and payment facilitation. At the same time, regulators across the U.S., UK, EU, and Asia are accelerating rules around retailers’ use and marketing of AI tools and revisiting existing regulations around data privacy, green claims, pricing, packaging, and platform conduct.
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