One of the most important marketing tools that a plan provider can use to some success is the use of events to make connections to other plan providers and plan sponsors. The problem with creating events to develop your business is the issues of cost and most importantly, drawing in attendance. Thanks to 20+ years of working on organizing events through either assisting or running themselves, I’ve seen a lot of great ideas and a lot of recycled ideas that have beaten to death that don’t draw flies. This article is about how 401(k) plan providers can develop events and conferences that can help draw in business.