The US Supreme Court has denied certiorari for the Ninth Circuit decision in Multi Time Machine Inc (MTM) v Amazon.com Inc on February 29 2016, which held that Amazon did not infringe MTM’s trademark in its presentation of other competing products in a consumer’s search results for MTM’s product on Amazon.com.

MTM manufactures and markets watches under its federally registered trademark MTM SPECIAL OPS. It sells its watches directly to customers and through various retailers; it does not sell or distribute its watches on Amazon.com...

Originally published in World Trademark Review on April 28, 2016.