Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing.
On this episode of the CMO Series Podcast, Ed Lovatt is lucky to explore this topic with Angela Pandolfo Roy, Chief Marketing Officer at Gibbons Law. Together, they delve into Angela's background, how her firm approaches content management, and what firms should consider when it comes to the role of content in their marketing efforts.
Angela and Ed cover: See more +
Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing.
On this episode of the CMO Series Podcast, Ed Lovatt is lucky to explore this topic with Angela Pandolfo Roy, Chief Marketing Officer at Gibbons Law. Together, they delve into Angela's background, how her firm approaches content management, and what firms should consider when it comes to the role of content in their marketing efforts.
Angela and Ed cover:
- How Angela came to her role at Gibbons and the point in her career journey she realised how key content management is in legal marketing
- What content management means and why it is "the linchpin" of legal marketing
- How the Gibbons team approach content management and what those processes look like in practice
- How to keep tabs on the competition through content
- How Angela’s background in journalism has helped her in her legal marketing career
- Advice for legal marketers looking to succeed with content
A full transcript of this episode is available at passle.net See less -
