In 2025, artificial intelligence remained one of hottest topics on JD Supra, drawing reader interest from all industries around issues of employment, privacy, intellectual property, regional and international regulation, and many other matters at the intersection of technology and the law.
Lawyers and law firm leadership also maintained an intense interest in AI and related matters throughout the year. (For example, this year's list of popular eDiscovery posts is dominated by AI-related content.) But one focus we also followed with great interest: how AI impacts the business operations of law firms, specifically various marketing and BD practices. And so, with great pleasure and interest, we share a recap of some of the most widely read thought leadership covering the many aspects of exactly this. For your reference...
2025 Popular Reads on AI & Law Firm Marketing/BD
- AI for Small Law Firms: Work Smarter, Cut Costs, Win More – by Kate Bell at IR Global
- Trends Shaping the Legal Marketing Industry in 2025 – by Zach Laroche at Good2bSocial
- What Will Lawyers Do in the Future? – by Ryan McKeen at Best Era
- Smarter Marketing, Smaller Budgets: How AI Is Leveling the Playing Field for Small Law Firms – by Ann Caskey at LISI
- What Is Generative Engine Optimization (GEO) and Why Digital PR Alone Isn’t Enough – by the team at 9Sail
- [Video] GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility - On Record PR – by Jennifer Simpson Carr and Leslie Richards at Furia Rubel
- AI Search Visibility: The Tools Law Firms Need for 2025 and Beyond – by Taylor Tobey Tufano at 9Sail
- How to Track AI Search Traffic in Google Analytics 4: A Step-by-Step Guide for Law Firms – by Dan Martin at LISI
- Elevate Your Law Firm’s Content Marketing Workflows: AI Tools Worth Exploring – by Laurie Villanueva at Good2bSocial
- AI Mode Ads for Lawyers: What Google’s Next Ad Evolution Means for Your Law Firms Digital Visibility – by Tyler McKnight at 9Sail
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