During a campaign-style rally in Arizona last week, President Trump repeated his call for more products to be “Made in the USA.”  Not surprisingly, the President did not address the standards that must be met in order for a product to bear such a claim, or the Federal Trade Commission’s (FTC or the Commission) recent enforcement around the claim.
 
By way of background, if a product is labeled as being “Made in USA,” “all or virtually all” of the product has to have been made in America.  More specifically, all significant parts, processing, and labor that go into such a product must be of United States origin, and should not contain any – or should contain only negligible – foreign content. 
 
Just a day before President Trump’s speech, the Commission issued a closing letter to Excel Industries regarding unqualified “Made in USA” claims made about its lawnmowers and Excel’s remedial action plan to avoid deceiving consumers related to the same.  Beyond the letter it issued to Excel, FTC also issued letters this month to Harimatec, Inc.,  Thales e-Security, Inc., and Hoshizaki America, Inc., all related to products that allegedly failed to meet the Commission’s “Made in USA” claim standard.