Attorney portraits are, without a doubt, the single most impactful element of an attorney’s bio. Why? Because images evoke a quick and powerful emotional response in a way that written words can’t.
However, there’s another consideration: more and more business is being pitched long distance — without meeting in person. This means that someone’s only image of an attorney may be his or her photo on the firm’s website. Despite this possibility, many law firms haven’t traditionally put much thought or effort into their attorney portraits.
But things appear to be changing. Some firms are now recognizing the importance of these images and are investing in more lush and engaging photos.
We recently surveyed attorney bio photos and below is a sampling of what we saw — both good and bad. We’d love to know what you think. Also, if you know of any firm using great attorney photos, please leave a comment (and include a link).