Shook, Hardy & Bacon Partner Cary Silverman has authored a report for the U.S. Chamber Institute for Legal Reform examining the effects of advertising soliciting plaintiffs for lawsuits targeting prescription drugs and medical devices. In Bad for Your Health: Lawsuit Advertising Implications and Solutions, Silverman documents the surge in lawsuit advertising over the last decade—for example, spending on legal-services television ads is expected to approach $1 billion in 2017—as well as the techniques plaintiffs' attorneys and lead generators employ that mislead patients and the public.
Originally published in U.S. Chamber Institute for Legal Reform - October 2017.
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