Q: Why do companies refer to the Super Bowl as The Big Game in their advertising?
A: Because the Super Bowl is trademarked, but The Big Game is not. Of course news outlets can use either term under the fair use doctrine, but companies advertising their products and services don’t have the same privilege so to speak.
Q: How much does a Super Bowl commercial cost these days?
A: According to USA Today, a 30-second advertisement during the Super Bowl this year costs about $8 million, but some companies paid over $10 million.
Q: Where can I watch some of the best commercials that I missed?
A: Among other sites, USA Today embeds numerous ads you can watch.
Q: Which is the best Super Bowl commercial this year?
A: That’s up to you of course!
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