In This Issue:

- HOW TO WIN THE OLYMPIC GOLD MEDAL IN THE SUPER BOWL OF TRADEMARK INFRINGEMENT:

Like any red-blooded American sports fan, the realization that both the Super Bowl and the Winter Olympics are only a few weeks away makes my thoughts turn to only one thing...

- WHAT DO YOU KNOW FROM SHINOLA?

Some readers will recognize “Shinola” as the name of a shoe polish whose popularity peaked in the years following World War II. Others will recognize it from a well-known vulgarism, in which clueless people are said to have trouble distinguishing Shinola from…well, from something else. (This is a family newsletter, after all)...