[BREAKING] LinkedIn Ventures Into Video

by Nancy Myrland

LinkedIn Launches VideoThose of you who know me know I’m bullish on video, and livestreaming, video’s real-time cousin. I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment.

As an early user and student of livestreaming platforms such as Periscope, Blab and Facebook Live, and others that are now being developed, I had hoped LinkedIn would acquire Blab, the livestreaming and chat platform that allows live conversations of up to four people, accompanied by the ability of viewers to engage in chat off to the side. This type of multi-user platform would result in the integration of webinars and news platforms, enabling LinkedIn to become a leader in delivering live news and information to its 433-million user base of professionals.

Not Quite Livestreaming, But I’m Hopeful

LinkedIn hasn’t gone as far as livestreaming yet, but it is stepping into video. In a Facebook group I’m in, Cathy Hackl alerted us to this developing story.

This morning, TechCrunch’s reported:

LinkedIn, the social platform for people to network and look for work that’s getting acquired by Microsoft for $26 billion, is taking the wraps off a new feature that it hopes will get more of its 433 million users moving — literally and figuratively — when it comes to engaging with the site: today, LinkedIn is taking its first foray into video content, created by users and hosted by LinkedIn itself.”

Influencers First

As I have watched on other platforms with new, shiny features and apps, LinkedIn video will initially only be available to a select group of 500 “influencers.” It is being launched via their new Record app, which is only available to those influencers at this time. I am certain that will change.

In the article, TechCrunch states:

“LinkedIn will start first with videos created by LinkedIn ‘Influencers’ — an invitation-only group of 500 LinkedIn users who have significant numbers of followers and who regularly post content to the site — who will be making videos that are short, 30-seconds-or-less responses to questions put to them specifically or to the community at large.”

Q&A Style Like Quora

If you’ve spent any time on Quora, this initial foray into video for LinkedIn will remind you of Quora’s short Q & A format, allowing subject matter experts to show off their knowledge.

LinkedIn started with a question by Reid Hoffman, Executive Chairman and Co-Founder of LinkedIn, who asked influencers about Artificial Intelligence:

“What is the first thing in your office AI will take over?”

LinkedIn's Reid Hoffman Asks First Question On Record

As you can see, there are a few Influencers who chose to answer Reid’s question:

LinkedIn's Reid Hoffman's First Question To Influencers

Please Don’t Record & Drive

I enjoyed watching a few of the answers until I got to Leila Janah’s, Co-Founder and CEO at Sama and Laxmi, where she said she was replying while driving. As I often do, I stopped watching. I added a comment to her video, which is one of the features LinkedIn has added, in addition to Liking and Sharing, asking Leila and LinkedIn:

“LinkedIn, please don’t publish these when people are driving. This is a huge issue. Leila, please don’t do this again…for your sake and the sake of others on the road around you. Thanks!”

I can’t police what happens when LinkedIn and Reid Hoffman aren’t involved in questions and answers, but they are, obviously, overseeing this initial round of answers published during their video launch.

LinkedIn Launches Video: Leila Janah's reply to Reid Hoffman

No Charge For Now

It appears there will initially be no charge for this new feature, and no ads at this time. We will see how this unfolds as LinkedIn has a premium product that has exclusive features. I think it would be wise to keep this as a free feature because LinkedIn needs to compete with other video and livestreaming platforms that have come on strong.

Hopeful This Evolves Into Livestreaming

My hope continues to be that this will evolve into the ability to livestream, or to launch another app that will allow that. Watching video answers on a specific topic can be interesting, and certainly provides opportunity for you to show your expertise in specific areas, but the addition of livestreaming would allow you the ability to go directly to your connections at a moment’s notice when news and information are fresh, which is an amazing addition to the intimate connection video can enable between you and your clients.

For now, LinkedIn has video. Stay tuned.


Written by:

Nancy Myrland

Myrland Marketing & Social Media on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
Privacy Policy (Updated: October 8, 2015):

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.


JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at info@jdsupra.com. In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at: info@jdsupra.com.

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.