California's Bold New Data Privacy Law: What You Need to Know to Comply

Newmeyer Dillion

2018 has been a pivotal year for consumer data protection, with sweeping new laws being passed to ensure increased consumer data privacy around the world. In May, Europe’s General Data Protection Law, or GDPR, took effect. In June, the California Legislature passed the California Consumer Privacy Act of 2018 (“CCPA”), a bold new digital data privacy law that is the first of its kind in the United States. The California law becomes effective on January 1, 2020, and will launch a new era of data privacy and protection in the U.S. The new law will force significant changes on companies that collect and sell personal data and will provide consumers with greater protection and control over their personal data.

The Growing Need Behind the CCPA -

The impetus behind the California law was recent data sharing and privacy scandals. In March, Facebook admitted that it passed data on as many as 87 million users to third parties, including to British political consulting firm Cambridge Analytical. Facebook also admitted entering into data-sharing partnerships over the last decade with at least 60 device-makers, giving them access to users’ data. These agreements included Chinese company Huawei, which U.S. intelligence officials view as a national security threat. Because of these scandals and recent, large data breaches, consumers are becoming more and more concerned about privacy, the exposure of their personal information, and companies’ seemingly unfettered data sharing practices.

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Newmeyer Dillion

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