In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer.
Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at Goulston & Storrs, and Terra Liddell, Chief Marketing Officer at Finnegan for a best practice session on how to standardize data as part of your marketing and business development strategy.
Kelly and Terra shared their approaches to turning data into a See more +
In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer.
Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at Goulston & Storrs, and Terra Liddell, Chief Marketing Officer at Finnegan for a best practice session on how to standardize data as part of your marketing and business development strategy.
Kelly and Terra shared their approaches to turning data into a strength for their respective firms, the tools that have helped them achieve success, and how to get started on the journey.
A transcript of this episode is available here: https://blog.passle.net/post/102jkqn/cmo-series-live-special-kelly-harbour-and-terra-liddell-on-unlocking-the-potenti See less -
