Convercent – The Ethics Movement - Branding Your Helpline: How the Integrity Team from Reckitt Did It

Thomas Fox
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The Integrity Team at Reckitt makes a compelling case if an employee helpline needs a brand that’s distinct from your company? Sharing results about how they made a splash with a brand-new visual identity for their helpline when their traditional helpline awareness approach was fading and their vision for a healthier world of 2030.
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