Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, leverages the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics related to compliance and ethics. It is not only about being funny. It is about changing the tone of your See more +
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, leverages the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics related to compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.
Today, Tom and Ronnie discuss the importance of addressing the marketing and PR issues in ethics and compliance programs in this episode of ‘Creativity and Compliance.’ Ronnie introduces his new white paper titled ‘Ethics and Compliance has a Marketing and PR Problem,’ emphasizing the need to revamp compliance programs by adopting marketing strategies. Key strategies discussed include creating a positive brand identity, gaining and maintaining attention, building and nurturing relationships, leveraging influencer status, and measuring the right metrics. Examples and anecdotes illustrate these concepts and practical applications.
Key highlights:
• Marketing and Compliance: A New Approach
• Creating a Voice Identity and Brand
• Gaining and Maintaining Attention
• Building and Nurturing Relationships
• Becoming an Influencer
• The Importance of Measurement See less -
