Cultivating a Successful In-House Pro Bono Program

by Skadden, Arps, Slate, Meagher & Flom LLP
Contact

Skadden, Arps, Slate, Meagher & Flom LLP

Corporations have a long tradition of community engagement through corporate responsibility programs that have customarily involved attention to diversity and inclusion, environmental sustainability, and charitable giving or responsible investing. Such programs also have encouraged community service focused on issues relevant to the corporation’s industry or the interests of individuals at the company. An opportunity to deepen the impact of the service offered by talented people at corporations through professional skills-based volunteering is now being led by a significant number of in-house legal departments, with visionary general counsels and chief legal officers at the helm.

Pro bono programs, which have long been synonymous with corporate responsibility efforts at law firms, have proven more challenging for corporations to adopt. Historically, the majority of in-house lawyers who have chosen to contribute to the legal profession’s tradition of public service have done so by connecting with pro bono clients in an individual capacity. While this work was endorsed by their corporate employers, structures supporting and coordinating it within the corporation tended to be the exception to the rule.

However, the rise of in-house pro bono over the last decade has provided corporations a new way to give back to the communities in which they live and work. Expansion of traditional corporate responsibility into the realm of professional skills-based volunteering reaps benefits that include critical service to the communities where corporations operate, increased skill development and positive brand recognition. According to the Washington, D.C.-based Pro Bono Institute, which established the Corporate Pro Bono Challenge in 2006, the number of in-house legal departments that have committed to performing a substantial amount of pro bono has grown from fewer than 50 companies in 2006 to 170 companies representing 36 industry sectors in 27 countries in 2016.

The rise of in-house pro bono over the last decade has provided corporations a new way to give back to the communities in which they live and work.

When developing in-house legal department programs, for maximum impact, companies should prioritize directing efforts toward areas of meaningful need, creating policies that encourage pro bono work in a safe and responsible manner, and establishing partnerships with legal services organizations and outside counsel.

Goal-Setting

Successful in-house pro bono efforts intentionally define the structure, areas of substantive work and metrics for their programs.

Structural decisions include whether to promote a cafeteria-style plan by encouraging lawyers to select matters that appeal to their individual interests or to establish an umbrella-style one in which the corporation selects a focus (e.g., families and children, veterans, immigration), and matters fit within that area. With either approach, some selection of general issue areas, even if broad, makes a program more impactful because it allows efficient training of lawyers, more substantial relationships with legal services attorneys, better understanding of client population and issues, improved results, and less reliance on resources of legal services organizations.

Substantive areas of law might be chosen because of the strengths of the company or industry sector, needs of the local community, current vital needs in the legal landscape or vision of in-house legal department leadership.

Establishing metrics that will be used from the outset of a program allows in-house legal departments to both assess and celebrate success. These include counting hours, examining the percentage of people participating, and conducting qualitative inquiries regarding participant engagement and client satisfaction. In addition, reviews of partnerships — and depending on the type of work, a look at larger-scale changes in public policy or community development — can reveal both meaningful outcomes and new challenges to tackle. For example, corporations can assess whether they are working with the right legal services organization and law firm(s) or whether interests, issues and resources would be better served through different partnerships.

Establishing metrics that will be used from the outset of a program allows in-house legal departments to both assess and celebrate success.

Policy and Program Development

Written policies provide clarity to legal departments related to guidelines for involvement. They include:

  • aspirational goals in terms of number of hours or instances of participation;
  • whether time spent should be recorded;
  • information about involvement by lawyers and nonlegal staff within the legal and compliance departments;
  • inclusion of pro bono work in employee evaluations;
  • required intake procedures for approval of matters, conflict checks, staffing considerations and any other reporting needs;
  • types of matters, representations and clients that are permitted; and
  • operating definitions of what counts as pro bono.

Attention to compliance and risks also is required as a program develops. These concerns can be company- and jurisdiction-specific but may include:

  • understanding whether the company has sufficient malpractice insurance or if partnering with a legal services organization will provide coverage;
  • examining attorney registration rules in the United States that require lawyers licensed in foreign jurisdictions to register where they will provide pro bono service;
  • attending to corresponding limits on the service that can be provided under registration rules; and
  • studying international lawyer regulations that may significantly restrict types of service, including bars on practice before certain types of tribunals or on behalf of certain clients.

Beyond policies, effective program development depends on building a supportive structure for the program in the form of a pro bono committee and director, administrative assistance or some combination of those roles. Messaging from the highest levels of the legal department or the company that involvement in pro bono work will be valued is a critical piece of the initiation, maintenance and success of a program.

Messaging from the highest levels of the legal department or the company that involvement in pro bono work will be valued is a critical piece of the initiation, maintenance and success of a program.

Partnerships

Accomplished in-house programs rely on a three-legged stool model, involving partnerships with legal services organizations and outside counsel, to ensure an understanding of where real need exists; connection with clients; and support for program development, training and staffing.

The expertise of legal services organizations provides consequential insight that allows legal department leaders to make thoughtful choices about the focus of their programs. Legal services organizations also make it possible for in-house lawyers to better connect with the people and communities they hope to serve and provide training to lawyers who will likely need mentorship as they learn new areas of practice.

The expertise of legal services organizations provides consequential insight that allows legal department leaders to make thoughtful choices about the focus of their programs.

The Pro Bono Institute reports that over 90 percent of in-house legal departments partner with outside law firms when undertaking pro bono work. The Association of Pro Bono Counsel reports that over 200 pro bono counsel or partner roles are supported within over 100 large law firms internationally. Collaboration with outside law firms, many of which have dedicated pro bono professionals, allows legal departments to leverage the developed pro bono administrative structure within law firms and to engage in shared value projects staffed by lawyers from both the corporation and the law firm. Pro bono professionals within law firms regularly provide program development consulting and project partnering opportunities to corporate leaders invested in creating robust programs.

Creating Opportunities

Pro bono opportunities can generally be categorized into three types: limited-scope, full representation and signature projects.

Limited-scope opportunities most often take place in a clinic setting where lawyers work with a client for a period of hours to accomplish a discrete task or provide limited guidance on a legal issue. These could include assisting with certain types of immigration issues, advising small businesses or entrepreneurs, drafting simple legal documents like wills or guardianship papers, or guiding pro se litigants in family or housing court. In this setting, there is generally no expectation that participating lawyers will assist clients beyond the boundaries of the clinic. The locations of clinics vary from court-based settings to community sites, and they are frequently hosted by a law firm that organizes the clinics with a legal services partner.

Full representation or longer-term work involves assisting a variety of client types with legal needs from start to finish. Teams made up of in-house and outside law firm lawyers divide the responsibilities and bring different skills to the representations. The scope of work that falls under this category is broad and includes:

  • assistance to indigent clients on matters such as landlord-tenant cases, family law issues, or immigration and asylum engagements;
  • governance, entity creation, real estate or labor work on behalf of nonprofits;
  • legal research in support of litigation or the goals of legal services and other nonprofits; and
  • public policy advocacy work through white paper drafting and participation in amicus efforts.

Signature projects highlight a company or legal department’s commitment to making a beneficial change for a certain population or issue. These projects often bring together lawyers with different skill sets who work on issues from multiple angles. For example, a legal department that decides to focus on veterans issues might engage its litigators in monthly clinics to help veterans with limited-scope legal needs, its transactional lawyers to provide governance assistance to nonprofits that support veterans and its government affairs lawyers to advocate for improved policies.

Creating opportunities that are mindful of the existing skills of the company’s lawyers while also providing comfortable openings for lawyers to learn new ones maximizes participation. Notably, with each type of opportunity, involvement by nonlegal staff is readily available through efforts including research, translation and interpretation, and general project and program management. The process of developing projects is expanded through consultation with established law firm programs that can make connections with legal services organizations, provide a menu of possibilities, offer sample policies, manage administrative logistics, and facilitate partnering on work that is important to lawyers from both the company and the law firm.

The historical commitment of the legal profession to pro bono work is growing exponentially within legal departments across the globe. The path to creating successful programs is now paved with resources and experience at the ready for corporations that are dedicated to bringing the culture of skills-based volunteering to in-house legal departments.

Download pdf

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Skadden, Arps, Slate, Meagher & Flom LLP | Attorney Advertising

Written by:

Skadden, Arps, Slate, Meagher & Flom LLP
Contact
more
less

Skadden, Arps, Slate, Meagher & Flom LLP on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide

JD Supra Privacy Policy

Updated: May 25, 2018:

JD Supra is a legal publishing service that connects experts and their content with broader audiences of professionals, journalists and associations.

This Privacy Policy describes how JD Supra, LLC ("JD Supra" or "we," "us," or "our") collects, uses and shares personal data collected from visitors to our website (located at www.jdsupra.com) (our "Website") who view only publicly-available content as well as subscribers to our services (such as our email digests or author tools)(our "Services"). By using our Website and registering for one of our Services, you are agreeing to the terms of this Privacy Policy.

Please note that if you subscribe to one of our Services, you can make choices about how we collect, use and share your information through our Privacy Center under the "My Account" dashboard (available if you are logged into your JD Supra account).

Collection of Information

Registration Information. When you register with JD Supra for our Website and Services, either as an author or as a subscriber, you will be asked to provide identifying information to create your JD Supra account ("Registration Data"), such as your:

  • Email
  • First Name
  • Last Name
  • Company Name
  • Company Industry
  • Title
  • Country

Other Information: We also collect other information you may voluntarily provide. This may include content you provide for publication. We may also receive your communications with others through our Website and Services (such as contacting an author through our Website) or communications directly with us (such as through email, feedback or other forms or social media). If you are a subscribed user, we will also collect your user preferences, such as the types of articles you would like to read.

Information from third parties (such as, from your employer or LinkedIn): We may also receive information about you from third party sources. For example, your employer may provide your information to us, such as in connection with an article submitted by your employer for publication. If you choose to use LinkedIn to subscribe to our Website and Services, we also collect information related to your LinkedIn account and profile.

Your interactions with our Website and Services: As is true of most websites, we gather certain information automatically. This information includes IP addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data. We use this information to analyze trends, to administer the Website and our Services, to improve the content and performance of our Website and Services, and to track users' movements around the site. We may also link this automatically-collected data to personal information, for example, to inform authors about who has read their articles. Some of this data is collected through information sent by your web browser. We also use cookies and other tracking technologies to collect this information. To learn more about cookies and other tracking technologies that JD Supra may use on our Website and Services please see our "Cookies Guide" page.

How do we use this information?

We use the information and data we collect principally in order to provide our Website and Services. More specifically, we may use your personal information to:

  • Operate our Website and Services and publish content;
  • Distribute content to you in accordance with your preferences as well as to provide other notifications to you (for example, updates about our policies and terms);
  • Measure readership and usage of the Website and Services;
  • Communicate with you regarding your questions and requests;
  • Authenticate users and to provide for the safety and security of our Website and Services;
  • Conduct research and similar activities to improve our Website and Services; and
  • Comply with our legal and regulatory responsibilities and to enforce our rights.

How is your information shared?

  • Content and other public information (such as an author profile) is shared on our Website and Services, including via email digests and social media feeds, and is accessible to the general public.
  • If you choose to use our Website and Services to communicate directly with a company or individual, such communication may be shared accordingly.
  • Readership information is provided to publishing law firms and authors of content to give them insight into their readership and to help them to improve their content.
  • Our Website may offer you the opportunity to share information through our Website, such as through Facebook's "Like" or Twitter's "Tweet" button. We offer this functionality to help generate interest in our Website and content and to permit you to recommend content to your contacts. You should be aware that sharing through such functionality may result in information being collected by the applicable social media network and possibly being made publicly available (for example, through a search engine). Any such information collection would be subject to such third party social media network's privacy policy.
  • Your information may also be shared to parties who support our business, such as professional advisors as well as web-hosting providers, analytics providers and other information technology providers.
  • Any court, governmental authority, law enforcement agency or other third party where we believe disclosure is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of any third party or individuals' personal safety, or to detect, prevent, or otherwise address fraud, security or safety issues.
  • To our affiliated entities and in connection with the sale, assignment or other transfer of our company or our business.

How We Protect Your Information

JD Supra takes reasonable and appropriate precautions to insure that user information is protected from loss, misuse and unauthorized access, disclosure, alteration and destruction. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. You should keep in mind that no Internet transmission is ever 100% secure or error-free. Where you use log-in credentials (usernames, passwords) on our Website, please remember that it is your responsibility to safeguard them. If you believe that your log-in credentials have been compromised, please contact us at privacy@jdsupra.com.

Children's Information

Our Website and Services are not directed at children under the age of 16 and we do not knowingly collect personal information from children under the age of 16 through our Website and/or Services. If you have reason to believe that a child under the age of 16 has provided personal information to us, please contact us, and we will endeavor to delete that information from our databases.

Links to Other Websites

Our Website and Services may contain links to other websites. The operators of such other websites may collect information about you, including through cookies or other technologies. If you are using our Website or Services and click a link to another site, you will leave our Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We are not responsible for the data collection and use practices of such other sites. This Policy applies solely to the information collected in connection with your use of our Website and Services and does not apply to any practices conducted offline or in connection with any other websites.

Information for EU and Swiss Residents

JD Supra's principal place of business is in the United States. By subscribing to our website, you expressly consent to your information being processed in the United States.

  • Our Legal Basis for Processing: Generally, we rely on our legitimate interests in order to process your personal information. For example, we rely on this legal ground if we use your personal information to manage your Registration Data and administer our relationship with you; to deliver our Website and Services; understand and improve our Website and Services; report reader analytics to our authors; to personalize your experience on our Website and Services; and where necessary to protect or defend our or another's rights or property, or to detect, prevent, or otherwise address fraud, security, safety or privacy issues. Please see Article 6(1)(f) of the E.U. General Data Protection Regulation ("GDPR") In addition, there may be other situations where other grounds for processing may exist, such as where processing is a result of legal requirements (GDPR Article 6(1)(c)) or for reasons of public interest (GDPR Article 6(1)(e)). Please see the "Your Rights" section of this Privacy Policy immediately below for more information about how you may request that we limit or refrain from processing your personal information.
  • Your Rights
    • Right of Access/Portability: You can ask to review details about the information we hold about you and how that information has been used and disclosed. Note that we may request to verify your identification before fulfilling your request. You can also request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organizations.
    • Right to Correct Information: You may ask that we make corrections to any information we hold, if you believe such correction to be necessary.
    • Right to Restrict Our Processing or Erasure of Information: You also have the right in certain circumstances to ask us to restrict processing of your personal information or to erase your personal information. Where you have consented to our use of your personal information, you can withdraw your consent at any time.

You can make a request to exercise any of these rights by emailing us at privacy@jdsupra.com or by writing to us at:

Privacy Officer
JD Supra, LLC
10 Liberty Ship Way, Suite 300
Sausalito, California 94965

You can also manage your profile and subscriptions through our Privacy Center under the "My Account" dashboard.

We will make all practical efforts to respect your wishes. There may be times, however, where we are not able to fulfill your request, for example, if applicable law prohibits our compliance. Please note that JD Supra does not use "automatic decision making" or "profiling" as those terms are defined in the GDPR.

  • Timeframe for retaining your personal information: We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, or subsequently authorized. We may continue processing your personal information for longer periods, but only for the time and to the extent such processing reasonably serves the purposes of archiving in the public interest, journalism, literature and art, scientific or historical research and statistical analysis, and subject to the protection of this Privacy Policy. For example, if you are an author, your personal information may continue to be published in connection with your article indefinitely. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
  • Onward Transfer to Third Parties: As noted in the "How We Share Your Data" Section above, JD Supra may share your information with third parties. When JD Supra discloses your personal information to third parties, we have ensured that such third parties have either certified under the EU-U.S. or Swiss Privacy Shield Framework and will process all personal data received from EU member states/Switzerland in reliance on the applicable Privacy Shield Framework or that they have been subjected to strict contractual provisions in their contract with us to guarantee an adequate level of data protection for your data.

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, our customers who are California residents have the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

You can make a request for this information by emailing us at privacy@jdsupra.com or by writing to us at:

Privacy Officer
JD Supra, LLC
10 Liberty Ship Way, Suite 300
Sausalito, California 94965

Some browsers have incorporated a Do Not Track (DNT) feature. These features, when turned on, send a signal that you prefer that the website you are visiting not collect and use data regarding your online searching and browsing activities. As there is not yet a common understanding on how to interpret the DNT signal, we currently do not respond to DNT signals on our site.

Access/Correct/Update/Delete Personal Information

For non-EU/Swiss residents, if you would like to know what personal information we have about you, you can send an e-mail to privacy@jdsupra.com. We will be in contact with you (by mail or otherwise) to verify your identity and provide you the information you request. We will respond within 30 days to your request for access to your personal information. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. If you would like to correct or update your personal information, you can manage your profile and subscriptions through our Privacy Center under the "My Account" dashboard. If you would like to delete your account or remove your information from our Website and Services, send an e-mail to privacy@jdsupra.com.

Changes in Our Privacy Policy

We reserve the right to change this Privacy Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our Privacy Policy will become effective upon posting of the revised policy on the Website. By continuing to use our Website and Services following such changes, you will be deemed to have agreed to such changes.

Contacting JD Supra

If you have any questions about this Privacy Policy, the practices of this site, your dealings with our Website or Services, or if you would like to change any of the information you have provided to us, please contact us at: privacy@jdsupra.com.

JD Supra Cookie Guide

As with many websites, JD Supra's website (located at www.jdsupra.com) (our "Website") and our services (such as our email article digests)(our "Services") use a standard technology called a "cookie" and other similar technologies (such as, pixels and web beacons), which are small data files that are transferred to your computer when you use our Website and Services. These technologies automatically identify your browser whenever you interact with our Website and Services.

How We Use Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to:

  1. Improve the user experience on our Website and Services;
  2. Store the authorization token that users receive when they login to the private areas of our Website. This token is specific to a user's login session and requires a valid username and password to obtain. It is required to access the user's profile information, subscriptions, and analytics;
  3. Track anonymous site usage; and
  4. Permit connectivity with social media networks to permit content sharing.

There are different types of cookies and other technologies used our Website, notably:

  • "Session cookies" - These cookies only last as long as your online session, and disappear from your computer or device when you close your browser (like Internet Explorer, Google Chrome or Safari).
  • "Persistent cookies" - These cookies stay on your computer or device after your browser has been closed and last for a time specified in the cookie. We use persistent cookies when we need to know who you are for more than one browsing session. For example, we use them to remember your preferences for the next time you visit.
  • "Web Beacons/Pixels" - Some of our web pages and emails may also contain small electronic images known as web beacons, clear GIFs or single-pixel GIFs. These images are placed on a web page or email and typically work in conjunction with cookies to collect data. We use these images to identify our users and user behavior, such as counting the number of users who have visited a web page or acted upon one of our email digests.

JD Supra Cookies. We place our own cookies on your computer to track certain information about you while you are using our Website and Services. For example, we place a session cookie on your computer each time you visit our Website. We use these cookies to allow you to log-in to your subscriber account. In addition, through these cookies we are able to collect information about how you use the Website, including what browser you may be using, your IP address, and the URL address you came from upon visiting our Website and the URL you next visit (even if those URLs are not on our Website). We also utilize email web beacons to monitor whether our emails are being delivered and read. We also use these tools to help deliver reader analytics to our authors to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

Analytics/Performance Cookies. JD Supra also uses the following analytic tools to help us analyze the performance of our Website and Services as well as how visitors use our Website and Services:

  • HubSpot - For more information about HubSpot cookies, please visit legal.hubspot.com/privacy-policy.
  • New Relic - For more information on New Relic cookies, please visit www.newrelic.com/privacy.
  • Google Analytics - For more information on Google Analytics cookies, visit www.google.com/policies. To opt-out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout. This will allow you to download and install a Google Analytics cookie-free web browser.

Facebook, Twitter and other Social Network Cookies. Our content pages allow you to share content appearing on our Website and Services to your social media accounts through the "Like," "Tweet," or similar buttons displayed on such pages. To accomplish this Service, we embed code that such third party social networks provide and that we do not control. These buttons know that you are logged in to your social network account and therefore such social networks could also know that you are viewing the JD Supra Website.

Controlling and Deleting Cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from the JD Supra Website and Services you can do so by changing the settings in your web browser. To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It's also easy to delete cookies that are already saved on your device by a browser.

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use your browser's "Help" function or alternatively, you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.

Updates to This Policy

We may update this cookie policy and our Privacy Policy from time-to-time, particularly as technology changes. You can always check this page for the latest version. We may also notify you of changes to our privacy policy by email.

Contacting JD Supra

If you have any questions about how we use cookies and other tracking technologies, please contact us at: privacy@jdsupra.com.

- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.