Do most banks and financial service companies use third party behavioral advertising cookies?

Bryan Cave Leighton Paisner
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Yes.

As the following chart indicates there is a wide disparity between the quantity of third party behavioral advertising cookies used by banks and financial service companies within the Fortune 500:1

Greatest Quantity

Smallest Quantity

Average Quantity

45

0

10.6

When compared against other industries, the banking and financial service sector ranks ninth in their average deployment of advertising cookies.

For more information and resources about the CCPA visit http://www.CCPA-info.com.


This article is part of a multi-part series published by BCLP to help companies understand and implement the General Data Protection Regulation, the California Consumer Privacy Act and other privacy statutes.  You can find more information on the CCPA in BCLP’s California Consumer Privacy Act Practical Guide, and more information about the GDPR in the American Bar Association’s The EU GDPR: Answers to the Most Frequently Asked Questions.

1. BCLP, February 2020: Survey of the Banking and Financial Service Privacy Representations.

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