Last week, Johnson & Johnson surrendered. After sustained pressure from consumer watchdog groups, the manufacturer has decided to eliminate from its baby products any preservatives that might release even trace amounts of formaldehyde.

In a letter to the Campaign for Safe Cosmetics, the company’s vice president for product stewardship & toxicology reiterated the safety of all of its products, and called the reformulation a response to consumers. Two weeks before the company’s announcement, the Campaign had called for a boycott of Johnson & Johnson baby shampoo.