[Event] 9th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation

February 5th - 6th
New York, NY
American Conference Institute (ACI)
Contact
February 5th - 6th, 2026
New York City Bar
42 W 44th St
New York, NY 10036

Or call 1-888-224-2480 for fastest service.

Save 10% off* the current registration fee by using code D10-999-JDS26

Master the complexities of substantiating your advertising claims in an era of AI, greenwashing, and heightened state enforcement.

ACI's 9th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation is the premier annual conference providing critical updates on the latest enforcement priorities and policy developments, as well as practical tools needed to navigate new FTC and state regulations to avoid misleading messaging and future-proof your advertising strategies.

This event is the gathering place for top advertising attorneys, senior representatives from State AG Offices and the National Advertising Division, in-house counsel, and marketing and compliance executives across consumer products, food and beverage, technology, supplements, beauty, and more.

Conference Co-Chairs:

Laura Brett

Partner and Lead, Advertising Advisory and Litigation Practice

Simpson Thacher & Barlett LLP

(Former Vice President, National Advertising Division)

Amy Ralph Mudge

Partner

Baker & Hostetler LLP

Connect with in-house counsel and senior executives from Colgate-Palmolive, Danone, PayPal, T-Mobile, Unilever, Pharmavite, and other major advertisers, as they share deep insights into substantiation standards, litigation risks, and compliance best practices.

Gain valuable insights on:

  • State AG Consumer Protection Initiatives in Advertising
  • What it Means to Be “Green” in 2026
  • The Dangers of AI Washing
  • The New Politics and Policy of “Made in the USA” Claims
  • Harnessing the Power of Cross-Functional Teamwork
  • Navigating the Science and Scrutiny of Health Claim

Save 10% off* the current registration fee by using code D10-999-JDS26

*Discount is valid for new registrations only and it’s not applicable for workshops.

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American Conference Institute (ACI)
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