Regulatory scrutiny of advertising has ramped up significantly over the past year, and nowhere more so than with (1) environmental, social, and governance (ESG) issues, and (2) social media influencers and the Federal Trade Commission’s Endorsement Guides. As this regulatory scrutiny increases, National Advertising Division (NAD) plays an important role. With ESG advertising gray areas, recent NAD decisions provide important guidance and help level the playing field so that companies play by the same rules when advertising their ESG goals.

Meanwhile, an energized FTC, with its recent advertising enforcement actions, proposed changes to its Endorsement Guides, and issuance of Notice of Penalty Offense letters, is clearly signaling to advertisers that it is focusing on cleaning up social media, influencer marketing, and the use of consumer reviews in advertising. Understanding and following recent NAD decisions on these issues can help companies stay off the FTC’s radar.

At this presentation, earn CLE credit and gain insight into the FTC’s actions as well as an inside look at how BBB National Programs’ National Advertising Division evaluates ESG marketing claims and the use of endorsements in advertising, and learn some best practices for keeping advertising truthful and transparent.

This event features an in-depth panel comprised of National Advertising Division Vice President Laura Brett, and Kilpatrick Townsend Partner Barry Benjamin.

Space is limited.