Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David and Jill discuss:
- How Jill built a business development training program at Stinson that has been running for more than 12 years
- Her key approaches to fostering cross-departmental collaboration that unites her firm's marketing and BD efforts
- How See more +
Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David and Jill discuss:
- How Jill built a business development training program at Stinson that has been running for more than 12 years
- Her key approaches to fostering cross-departmental collaboration that unites her firm's marketing and BD efforts
- How she led an initiative to craft more compelling attorney bios that better connected her attorneys with new clients
- Her method to keep teams focused on a common goal by showing how their roles fit into the overall picture
- How she made attorney branding a key element of Stinson's legal business development
Click below to listen to the podcast. See less -
