In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content environment, attorneys and their firms (and all professional services providers and their firms, for that matter), need to be THE DESTINATION for thought leadership in the eyes of their target audiences and not simply A SOURCE of it.
In other words, they need to be the Joe Rogan of their practices.
Wayne walks See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content environment, attorneys and their firms (and all professional services providers and their firms, for that matter), need to be THE DESTINATION for thought leadership in the eyes of their target audiences and not simply A SOURCE of it.
In other words, they need to be the Joe Rogan of their practices.
Wayne walks through seven high-level considerations attorneys and their firms should keep in mind as they build out their content programs in the hopes of becoming THE DESTINATION for thought leadership for their target audiences.
1. Commit to the concept of thought leadership.
2. Commit to the idea of owning a niche or owning an industry.
3. Create thought leadership consistently.
4. Take an omnichannel approach to content creation.
5. Consider producing content across the content spectrum.
6. Create a content team and staff it appropriately.
7. Regularly seek feedback from your audiences.
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+ Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com
+ Learn more about Copo Strategies at https://www.copostrategies.com
+ Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform.
+ Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock
+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?
Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):
https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator
+ Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content?
Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator. See less -
