Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast.
Tune in to hear them discuss:
• How Brooks Pierce helps attorneys measure their individual business development ROIs by providing individual BD spending funds
• How these individual See more +
Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast.
Tune in to hear them discuss:
• How Brooks Pierce helps attorneys measure their individual business development ROIs by providing individual BD spending funds
• How these individual funds encourage collaboration and accountability amongst the lawyers
• The impact of separating BD and marketing spends to improve marketing department agility
• The firm's approach to maintaining BD momentum at the practice area level through goal-based reporting See less -
