Fostering an ROI Culture featuring Jennifer Griffin Scotton - Market Leaders Podcast

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Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast.

Tune in to hear them discuss:

• How Brooks Pierce helps attorneys measure their individual business development ROIs by providing individual BD spending funds

• How these individual See more +

Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast.

Tune in to hear them discuss:

• How Brooks Pierce helps attorneys measure their individual business development ROIs by providing individual BD spending funds

• How these individual funds encourage collaboration and accountability amongst the lawyers

• The impact of separating BD and marketing spends to improve marketing department agility

• The firm's approach to maintaining BD momentum at the practice area level through goal-based reporting See less -

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