Do you advertise your company’s environmental commitment or the eco-friendliness of your products? If so, you now have less than a year to prepare for the upcoming changes to the legal framework for advertising with environmental claims and sustainability labels. By 27 September 2026, EU member states must transpose the Empowering Consumers Directive (“EmpCo” Directive (EU) 2024/825) into national law and enforce it. The German government presented a draft bill on 3 September 2025, so the implementation is already in full swing.
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