The COVID-19 pandemic has led to the rapid expansion and widespread adoption of telehealth/telemedicine services, significantly altering how health care providers deliver—and how consumers access—medical services around the world.

While providers laid much of the groundwork for telehealth innovation prior to the pandemic, the health crisis served as a catalyst for implementing these alternative care models on an expedited basis. Given that many of these pandemic-inspired adaptations to health care services are likely to remain in a post-COVID world, health care providers should be aware of how these changes will affect their business in order to successfully navigate this new landscape.