Ropes & Gray Consumer & Retail Industry Group co-heads Erica Han and Craig Marcus and M&A partner Jackie Cohen discuss the main takeaways from our recent survey with Corporate Counsel on generative AI adoption in consumer and retail companies. While our survey revealed that nearly half of respondents are experimenting with AI, most are still in preliminary phases, focusing on internal training, risk management, and policy development. In this video, our partners explore why caution persists in full AI integration across business operations, and what initiatives companies should prioritize for responsible AI adoption.
Consumer Industry AI Adoption: Current and Future Uses
A majority of survey responses showed AI is currently most widely adopted for marketing content creation, contract negotiation, and personalization, while future growth is expected in sales development, customer profiling, and fraud detection.
AI Adoption Checklist: Where to Start
Consumer and retail companies are cautiously integrating generative AI, with regulatory compliance as a top priority.
To view additional coverage on our survey results, check out Erica Han and Jackie Cohen’s interview with Corporate Counsel.
