Brands have life cycles and the brands that create a credible emotional connections with the consumer are likely to be able to demand higher consideration and maintain brand loyalty. One must consider what legal protections to employ and which pitfalls to avoid in building a strong and evolving brand in light of the key trends for branding in the New Millennium.

Below is a copy of Ted Max's "How to Legally Protect Your Brand in the New Millennium" October 21, 2010, Emerging Companies presentation.