Some interesting links we found across the web this week:

For Startups, It Pays to Partner With a High-Quality VC, Even if You Give Up Some Equity
When looking to partner with a venture capital (VC) fund, entrepreneurs are often hyper focused on their desire to keep as much equity as possible, hoping to maintain control and receive a bigger payoff later. However this article by Arthur Korteweg, a professor at the University of Southern California’s Marshall School of Business, discusses how the VC quality is more important than the equity share or other contract terms.

Cyber Insurance Might be the Lifeboat for Startups
The COVID-19 pandemic saw a dramatic rise in the number of people working remotely, and the majority of businesses say they intend to continue to allow employees to work remotely indefinitely. However, the rise in remote work is also accompanied by a rise in cyber-attacks as people used personal devices and shared information on cloud-based apps, with less oversight from IT. This article discusses how startups can prevent these cyber-attacks and also why startups should seriously consider cyber insurance.

Here's Why Every Entrepreneur Should Study Psychology
While salespeople have always used psychological principles to increase their sales and customer satisfaction, entrepreneurs are more likely to focus on product development than on psychology. This Forbes article discusses why modern psychology and behavioral science can be the key for entrepreneurs to help pull customers in.

How startup founders can bulletproof their pitch decks for investors
An effective pitch deck can change the path of an entrepreneur’s business. However, creating a pitch deck is likely a founder’s most agonizing task. This article discusses ways to make a pitch deck stand out against the hundreds of decks seen by an investor.

Why should startups launch quietly?
Many businesses attempt to use publicity before launching to get people interested in what the company is offering. However, this pre-publicity rarely produces true customer interest and sets unrealistic expectations among the launch. This article discusses why startups should not spend a lot of money on a launch and instead should focus on targeting the right audience.