Some interesting links we found across the web this week:

What Does Your Corporate Brand Stand For?
Corporate identity is crucial to success. This HBR article lays out a “corporate brand identity matrix” to help clarify your brand. Find out how to hone this crucial part of your success.

How Long Should You Wait Before You Raise the Next Round of Capital?
Equity dilution concerns are at the forefront of founders’ minds. Check out this article by Medium on how to strategize back-to-back funding in your business plan.

Most Startup Friendly Countries In the World, 2019
Spoiler alert: The American dream keeps the United States as the most startup friendly country in the world for 2019. Based on metrics like human capital investment, R&D and policy dynamics, this list in CEO World ranks the top 10 startup friendly countries for 2019.

How Long it Takes to Raise Capital for a Startup
From pre-seed money to multiple financing rounds, timing is key for every startup. This Forbes article lays out seven simple steps companies looking to raise funds should follow, and how long they take.

Private Equity Buyouts Have Become Viable Exit Options—Even for Early-Stage Startups
The landscape is changing when it comes to exit options for startups. Private Equity firms are now stepping in to add marketing or sales know-how for even early-stage startups. Check out this article by TechCrunch to see how exit options are shifting form for startups at all stages.