Hi, I’m Lauren Forbes, the Social Media + Marketing Manager at LISI, a digital agency that specializes in law firms and legal service providers. Today, let’s talk about incorporating graphics into your marketing content.
According to Wyzowl Research, 87% of video marketers reported that video gives them a positive ROI. Just like when you were selecting images, be sure to choose videos that are relevant to your topic and are high quality.
When adding graphics to your marketing material, keep the following tips in mind:
- Use graphics that are relevant to your topic and messaging, and remember who your audience is. Don’t just add random images for the sake of it. Make sure they actually contribute to your content.
- Keep your graphics clean and simple. Avoid using too many different colors or complex designs, as this can be visually overwhelming. Sometimes less is more when it comes to graphics.
- Make sure your graphics are high quality. Blurry or low-resolution images will reflect poorly on your brand. Always use clear, sharp graphics in your marketing content.
- Be aware of the length of your videos, as each social media platform has its own standards.
Including graphics in your content can help you achieve a number of objectives, such as increasing engagement, boosting shares, and improving conversions. As a marketer, it is important to display information in a combination of visuals and texts in an easy-to-consume way.
Thanks so much.