Intellectual Property Bulletin - Summer 2013: ICANN Set to Launch New Generic Top-Level Domains: Understanding the Nuts and Bolts

by Fenwick & West LLP

The universe of generic top-level domains (gTLDs), currently limited to about a dozen such as .com, .net, and .org, will expand this year, as some of the more than 1,000 potential new gTLDs are rolled out. Businesses may want to use some of these gTLDs—such as .store, .cloud, .software, .app, .home, and many more—as part of their brand strategies.

The Internet Committee for Assigned Names and Numbers (ICANN) has been reviewing new gTLD applications on a rolling basis. On July 15, 2013, ICANN announced the first three approved gTLD applicants that have signed Registry Agreements, indicating that these applicants are now permitted to begin operating their new gTLD registries:

  • International Domain Registry Pty. Ltd. —  (Arabic for “web” or “network”)
  • Core Association — (Russian for “online”) and (Russian for “website”)
  • Spring Fields, LLC — (Chinese for “game”)

Brand owners should think about defensively registering their brand names as second level domains (SLDs) in new gTLDs that are relevant to their specific industries (e.g.,, SLD registrants will be given access to two primary rights protection mechanisms provided by all new gTLD operators:

  1. Trademark Clearinghouse. The Clearinghouse is a trademark registration database that ICANN requires each new gTLD registrar to cross-reference when someone tries to register an SLD that is identical to a brand in the database. Brand owners can deposit their marks in the Clearinghouse at Marks must be nationally or multinationally (e.g., the European Union (EU)) registered or otherwise validated by a court. Brand owners must also submit evidence that their marks are in use if they wish to register a given mark as an SLD during a “Sunrise Period.”
  2. Sunrise and Claims Periods. ICANN requires each new gTLD registrar to give Clearinghouse members a first chance at SLD registrations by offering a Sunrise Period of at least 30 days before registrations become available to the general public. Some brand owners will want to use SLDs themselves; others will obtain SLDs simply to keep third parties from registering them.

When a new gTLD registry opens to the general public after the Sunrise Period, ICANN requires it to offer a claims period of 90 days. During this time, registrars must notify a Clearinghouse member if anyone tries to register an SLD that is identical to the member’s deposited mark, and notify the SLD applicant that the attempted registration potentially infringes the mark.

It is important to note that the Clearinghouse does not prevent others from registering a brand owner’s mark as an SLD in a new gTLD registry. The Clearinghouse only 1) Gives brand owners an opportunity to register their brand names as SLDs in a new gTLD before the general public (in the Sunrise Period); and 2) Gives notice to brand owners and SLD applicants that an attempted SLD registration may infringe a mark in the Clearinghouse (in the claims period). Given the limitations inherent in these rights protection mechanisms, in addition to defensively registering their brand names, brand owners should also consider expanding existing domain name policing efforts to include the new gTLD space.

Written by:

Fenwick & West LLP

Fenwick & West LLP on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
Privacy Policy (Updated: October 8, 2015):

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.


JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at:

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.