In this episode of Passle's CMO Series podcast, Eugene McCormick is joined by James Stapleton, Chief Business Development and Marketing Officer at Blank Rome, to discuss marketing ROI and the most effective measures when it comes to calculating the value of marketing and BD activities.
They explore:
- Why James is so passionate about the numbers
- The difference in culture between law and accounting firms
- The activities which are most See more +
In this episode of Passle's CMO Series podcast, Eugene McCormick is joined by James Stapleton, Chief Business Development and Marketing Officer at Blank Rome, to discuss marketing ROI and the most effective measures when it comes to calculating the value of marketing and BD activities.
They explore:
- Why James is so passionate about the numbers
- The difference in culture between law and accounting firms
- The activities which are most effective in terms of ROI
- How to spread marketing and BD efforts across a company and make it a companywide culture
See less -
