Almost twenty years after the launch of the generic Top Level Domain (gTLD) .MOBI, a new mobile-themed gTLD has just been introduced: .MOBILE.
Marketed by the Registry Dish DBS Corporation as being “the new home for digital identities built for motion”, “perfect for mobile-first professionals, responsive websites, and apps that live in your pocket”, .MOBILE offers a modern alternative to .MOBI in a world where the smartphone has become our lifeline and billions of people access websites from their mobile devices.
The launch of .MOBILE has been scheduled as follows:
- Sunrise Period: from 17 November to 17 December 2025
During this period, trade mark holders who have registered their trade marks with the TradeMark Clearinghouse (TMCH) can apply for the corresponding domain names under .MOBILE. It is a “Start Date” Sunrise, meaning that domain names are allocated on a first-come, first-served basis.
- Limited Registration Period (LRP): from 18 December 2025 to 3 February 2026
According to the Registry's website, “mobile customers get a head start with exclusive bundles, early registration access, and special pricing” during this phase. These bundles include website builders, professional email services and discounts on premium domain names.
- Early Access Period (EAP): from 4 February to 18 February 2026
During this period, available domain names may be registered by anyone on a first-come, first-served basis at a higher price.
- General Availability: from 19 February 2026 onwards
As from this date, anyone will be able to register available .MOBILE domain names on a first-come, first-served basis, at standard prices.
As .MOBILE domain names do not have any registration requirements and any entity can apply for them, trade mark owners are advised to secure their trade marks under this new extension before third parties can snap them up.
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