Trademark owners who do not want to be associated with the adult industry can block others from using their trademarks in .XXX domain names.

The .XXX top level domain will be launched in the next few weeks to provide an exclusive space on the Internet for the adult entertainment industry.[1] Your first instinct may be to close this document as soon as possible before a co-worker walks by, but that is exactly why you should read on.

ICM Registry, the firm managing the launch of .XXX, has developed a unique procedure by which trademark owners who do not want to be associated with the adult industry can block others from using their trademarks in .XXX domain names.