On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind the scenes at how they create and implement successful legal marketing initiatives.
We're so happy to welcome Lenczner Slaght's marketing dream team: Lindsey Bombardier, Director, Marketing & Business Development, and Adhi Reza, Manager, Marketing.
Charles Cousins has the pleasure of delving into two of the team’s most successful programs See more +
On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind the scenes at how they create and implement successful legal marketing initiatives.
We're so happy to welcome Lenczner Slaght's marketing dream team: Lindsey Bombardier, Director, Marketing & Business Development, and Adhi Reza, Manager, Marketing.
Charles Cousins has the pleasure of delving into two of the team’s most successful programs to date, ReferToHer, and commerciallist.com.
Charles, Lindsey, and Adhi discuss:
-- How Lindsey and Adhi came to their roles at Lenczner Slaght
- What ReferToHer and commerciallist.com are and how they came about
- How to identify the projects worth investing time and effort in and the process for getting that investment approved
- How to execute projects of this size and scale and how they were resourced
- The challenges of running complicated projects
- How to measure and report on the success of these initiatives
- Advice for others embarking on complex projects
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