LinkedIn Stories Is Coming - How to Use LinkedIn Stories to Build Your Brand and Business

JD Supra Perspectives

Some good news - LinkedIn Stories is coming!

LinkedIn is following in the footsteps of Snapchat, Instagram and Facebook by bringing a professional twist to the 24-hour stories format.

But what does this mean for brands and individuals on LinkedIn? The format will encourage more conversations and engagement on the platform while giving users a new way to share content.

...a creative opportunity to support your business and branding goals such as by using video, spotlighting your culture and people.

Stories are the new norm on social media, with users preferring to “share in the moment” rather than committing to a permanent feed post.

As for why they’re launching this feature, LinkedIn noted, “We’ve found there’s an entire generation growing up with Stories as a way of speaking; they’re more comfortable starting conversations with a full-screen ephemeral format than posting updates and prefer sharing content that lives as a moment in time rather than as an item in a feed."

LinkedIn Stories will display in a full-screen mode, similar to Instagram Stories, and will also include a messaging feature, which could make casual conversations easier on the platform.

This feature will provide a new, temporary way to share information with your network.

And although you’ll have another channel for which you need to create content, there are lots of ways to turn this into a new creative opportunity to support your business and branding goals such as by using video, spotlighting your culture and people.

LinkedIn notes that its stories option may not be for everyone but stories is how the next generation of social media users are communicating, and leaning into that, across all platforms is a smart strategy.

LinkedIn has not released a date for distribution in the U.S., but they are currently testing it in other parts of the world.

On 5/11 at 1pm ET, I’m hosting an online course “How to Use Social Media for Lead Generation & Brand Building During COVID-19" to raise money for COVID-19 efforts. Learn more and register.

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