Manatt Digital Media - May 2015

Manatt, Phelps & Phillips, LLP
Contact

In This Issue:

  • The Rise of the Global Digital Content Market—Esprit de Corps at MIP Digital Fronts
  • MCNs No More, “MPN” Please! (or, What’s in a “P”?)
  • Digital Influencers, Millennials and the New Rules of Engagement
  • 5 Questions with New Form Digital SVP JC Cangilla—Exclusive Q&A
  • MDM Spotlight Profile

In the last two months, Virtual Reality (VR) has become the featured event in the media and in industry events, creating great buzz and excitement around the possibilities for transforming user experiences across all domains. Although it has been more accessible, VR is still in its early stages in terms of user experience, technology and business models. The VR ecosystem is continually evolving and maturing as entrepreneurs, tech, media companies and brands continue to experiment and learn from success metrics and analytics to date. In this edition, we give you an overview of the VR landscape, from the perspective of observers as well as those immersed in the creative world of VR.

The Rise of the Global Digital Content Market—Esprit de Corps at MIP Digital Fronts

By Eunice Shin

Warm weather with a gentle breeze on the French Riviera is pretty fantastic. Add to that a wave of excitement in seeing the growth and potential of the global digital market—and there you have an incredible MIP Digital Front event.

Clearly, to date the United States has been a leading force in the world of digital media. Certain parts of the world have been slower on the uptake (hint: where Millennials don’t make up the majority of the population), but there is no doubt that digital media buying is now a global opportunity.

Here are some of the big trends we saw at MIP TV 2015:

MCNs and other digital-first players have grown into multi-platform media and entertainment companies, developing content in films, music and scripted TV. Buzzfeed, Vice, CDS, and AwesomenessTV are in the film business as well. Many of the leaders in this space are growing into their own skin and have a better sense of identity. It’s exciting to see differentiation of focus starting to take place among them—Stylehaul and Collective Digital Studios with brands; VICE with Millennial-only media programming channels; and New Form Digital with scripted, original content.

  • Digital content, short and long form, are getting licensing deals with international streaming services and partners
    • Maker Studios will have a channel with over 2,000 videos on CanalPlus’ streaming service, CanalPlay
    • AwesomenessTV will provide over 200 hours of original content for Verizon’s mobile platform
    • Numerous deals initiated at MIP and still underway will soon be announced
  • Social media is a distribution platform. Facebook and Snapchat were mentioned in every single presentation and meeting I attended. Without a doubt, effectively leveraging social platforms will be key for digital content companies in 2015.
  • Live streaming is on the rise—creating more opportunities around events, sports, music and gaming
  • Dailymotion served 150 million hours of live streaming in 2014
  • Vice and LiveNation announced at MIP a new partnership to deliver live music videos—applying the cinematic nature of music videos to live performances and streaming them live from a variety of major music concerts
  • YouTube has 300 hours of content uploaded every minute
  • Machinima’s audience consumes 3.8 billion videos per month; and in one month, Machinima produces more than 10 times the annual output of the largest fully-distributed cable network in the United States.
  • The most social film of 2014 was AwesomenessTV’s Expelled, beyond Guardians of the Galaxy, The Maze Runner, and The Fault In Our Stars.
  • When it comes to digital, scale still is crazy impressive

As Brian Robbins, Founder/CEO of AwesomenessTV puts it: “Traditional TV viewing among teens and tweens is dead. Not dying, dead.”

MCNs No More, “MPN” Please! (or, What’s in a “P”?)

By Peter Csathy

As many of you know, we write regularly about MCNs (multi-channel networks). But, just in the past few months—reflecting how fast things are moving in this space—the relevant lexicon has changed.

You see, several of the leading digital-first video networks formerly known as “MCNs” no longer answer to that name/acronym. They prefer (justifiably) the new significantly expanded label “MPN”—as in, multi-platform network.

What’s in a name?

In this case, a lot! “MPN” connotes mass distribution of videos across multiple distribution platforms—not just YouTube. While these mobile/Millennial-focused new media companies initially birthed and aggregated their videos as channels on YouTube only (hence, the moniker “multi-channel” networks), now YouTube is only one of many (to be sure, still the most critical one). The new MPN game for many is to initially build mass audiences on YouTube, but then take those audiences—and monetize them—off YouTube. That’s why these MPNs seek the widest spray of their video programming across the widest array of distribution platforms (including the likes of Facebook, Snapchat, Twitter, Vessel, Xbox—just to name a few).

Call it simple evolution in the over-the-top (OTT) video world. Just like Webster’s continuously expands to meet the changing language of the times, the OTT video and digital media/tech dictionary expands to more accurately reflect movement in the overall space.

And, significant meaning in that movement there is . . .

Digital Influencers, Millennials and the New Rules of Engagement

By Mary Ermitanio

Digital influencers—popular personalities on YouTube, Twitter, Vine, Instagram and other social platforms—are increasingly attracting a large share of the consumer attention pie and are transforming the rules of engagement with Millennials. A survey conducted for Variety last year concluded that YouTube stars were more influential than mainstream celebs among U.S. teens.

What’s made them so powerful? “Digital influencers” have been around since the dawn of blogging in the early 2000s. However, the accelerated growth of mobile devices and online video has created unprecedented opportunity for this new crop of influencers to reach massive audiences and to engage at a whole new level. Kids and teens are growing up with their phones in hand everywhere they go and with the ability to access content 24/7. The content creators on the other side of the screen make themselves and their content available 24/7, developing a level of intimacy with their viewers that brands and traditional media companies don’t have. The medium of communication—video—is also more personal and engaging than plain text, with the visual and the audio commanding a stronger influence on a viewer’s emotions.

How has the conversation with Millennials changed? In a panel on Digital Stars and Brands during Variety’s Entertainment Marketing Summit, Sam Wick, EVP of business development at Maker Studios, laid out some lessons for brands on building digital influence: (1) create mobile-friendly content; (2) respond quickly; and (3) always be on. Brand marketers traditionally work on a campaign basis, quarterly, monthly, etc., but the voice and presence of digital influencers are consistent and unrestricted to a time period.

Besides mobile-friendliness, responsiveness and accessibility, brands must be authentic. All members of the panel, which was comprised of marketing and media executives and a digital influencer, echoed the importance of authenticity in cultivating the conversation with Millennials. Scott Birnbaum, SVP of marketing at Aeropostale, shared an anecdote from a campaign with YouTube star Bethany Mota. When Aeropostale released a photo of the star that looked overly retouched, her fans on social media were outraged. “Kids can smell fake,” confirms Birnbaum. The great thing about digital is that brands get immediate feedback on the content they put out there, enabling real-time optimization.

So how are forward-thinking brands who target Millennials changing the game? Aeropostale’s relationship with Bethany Mota—a fashion-focused, teenage video blogger with more Instagram followers than Vogue, Cosmopolitan and Glamour combined—began as an endorsement deal. Gaining insight into the relationship between a YouTube star and her fans, Birnbaum realized the opportunity to make that digital influence more tangible and transform it into a lifestyle. Aeropostale worked with Bethany to release her own line of products under the brand. To prevent alienating her fans during this move to commercial, they kept the fans involved in the entire process, creating a sense of ownership that drove brand loyalty.

Another brand creating a sense of ownership among its audience is Marriott. Moxy hotels, Marriott’s new line of boutique hotels for budget savvy travelers, incorporates the concept of the “Global Guestbook,” a curation of social media content generated by individuals staying at the hotels. The Global Guestbook is found online as well as on oversized screens in the hotels, integrating the digital and physical experiences. According to Amy Sherman, head of digital marketing at Marriott, the Global Guestbook lets the audience command and create the “visual identity” of the brand.

From partnering with a digital influencer to embracing user-generated content, companies can more effectively reach and engage Millennials by delivering authentic experiences both online and offline.

5 Questions with New Form Digital SVP JC Cangilla—Exclusive Q&A

By Peter Csathy

New Form Digital, a digital-first studio, was launched with great fanfare almost exactly one year ago by Hollywood legends Ron Howard and Bryan Grazer, who joined forces with Discovery Communications. I recently spent some time with SVP JC Cangilla who runs overall operations, among his many other tasks. Cangilla previously worked as a senior executive in video at Yahoo! and has been a digital dealmaker for years. In a digital video world still dominated by low production values and large doses of serendipity (not necessarily bad traits, by the way), New Form Digital’s approach is very different and, well, a bit more “traditional”—focused on high production values and scripted story-telling—but with digital, mobile and Millennials top of mind.

Despite New Form Digital’s high profile roots, most of you likely still don’t know much about the company. JC changes that here—giving extremely detailed responses that offer real insights about the company. It’s definitely worthy of reading and consideration, since New Form Digital is a “must know” company in the digital media “space.”

Here are our 5 questions to JC—and his unedited answers. Enjoy.

(1) What is the reason your company exists (and what problem(s) are you looking to solve)?

New Form fills a white space that exists in the digital landscape: we are solely focused on developing, producing and releasing scripted series on digital platforms.

We’re an entertainment company with a technology mindset. Our scripted originals (typically episodic shows in sci-fi, drama, comedy, horror genres) feature digital-native talent (typically from Youtube, Vimeo, Instagram and Vine). We use data to make informed choices in the development, packaging and distribution of our scripted originals. And we tie it all together with really compelling story.

Our creative team is led by Kathleen Grace, our chief creative officer, who works with our head of development and production, Melissa Schneider to find talent, develop the projects and build out a complete story. We are producing great stuff, with 14 series sold since we launched just one year ago. Some of my favorites are here.

My job is to take these great stories and use my knowledge of the larger video ecosystem to find the right homes for the stories and the right models for the business. It’s a fun job. We’ve done great deals with major media companies, MCNs, marketers and agencies. This content market has exploded in the past few years and there is significant demand for high-quality scripted series.

It’s hard to believe how much we have grown in just one year—with nearly 25 pilots in development and 14 series sold and going into production over the next year. We’ve already announced 4 shows with Vimeo and have a number of deals on the horizon that we will be announcing in the weeks ahead.

(2) How are you different from your competitors?

We are the only entertainment studio built specifically to focus solely on scripted originals for digital platforms.

We’re not a multi-channel network (but we work and partner with MCNs like Fullscreen, Maker and Machinima); we’re not simply a production company (because we’re focused on developing story and talent) and we’re not a media company.

We are huge fans of creators and digital video in general; and we are in an explosive market with an incredible product. The digital video business is seeing record investment from traditional media holders, new platforms and, increasingly, marketers. We look to partner in each of those spaces.

(3) Why will you succeed (and what is your single most important ingredient for success)?

Scripted content and cinematic stories have historically shown massive value—both to the content creators (e.g., studios) and to the distributors (e.g., TV channels like AMC going big into scripted originals in the early 2000s, or more recently with premium subscription platforms like Netflix and Amazon developing their own original programming). Our continued success will be dependent on successful stories and listening to the audience and creators.

As one example of our model in action, we recently released 14 “shows” on YouTube, within the channels of the most prominent actor or director on that show. We looked at performance of New Form Digital’s content versus mostly non-scripted, conversational content that was consumed over the last 90 days on those channels. Our shows had a significantly longer watch time (+262%) and more shares and likes (+60%) than anything else in that time period. So we are excited to replicate that success with individual series across multiple platforms.

We’re uniquely positioned in the digital space to leverage the vast amount of data like this to help make the right creative choices. Digital efficiencies allow us to ideate, create and release quickly. We’re building the business to support scaled development and release.

(4) What makes you unique (and what do you enjoy most outside of building your business)?

The company is unique because of what we talk about above: focus on scripted originals, marrying tech into the entertainment process and focusing on digital talent, distribution and audience.

I’ve been fortunate enough to be involved in digital video for the last 10 years (first at Spot Runner, then at Yahoo! and now at New Form) and have seen growth and challenges in the space. The business that I’ve been able to generate is always dependent on having a wide knowledge of the entire ecosystem while being opportunistic. Flexibility, deep relationships, perseverance and willingness to try new things are all important qualities that lead to success in this space.

From a professional standpoint, it’s never been a better time to be in digital video and yet the opportunity is still growing and evolving.

On a personal level, my son Jack is eighteen months old and nothing gives me greater joy than spending time with him and his mother. Jack’s favorite toy is a pink stroller and Sundays typically find him pushing through a crowded local farmer’s market so we can get to the strawberries he loves the most.

(5) What digital media trend is most interesting to you (and what is the least)?

It’s fascinating to see how quickly the video consumption experience is changing; it feels like tectonic shifts are all happening at the same time. They include (but are not limited to): 1. major media embracing direct-to-consumer services and OTT experiences; 2. audiences, especially younger audiences, flocking to digital platforms; and 3. marketers investing in content as means-in-itself and not just around the content. All three of these make us excited about the potential of our own projects.

Least interesting question that I get asked daily: Are you making short-form or long-form? Our episode lengths fit the story they are telling. Some are long, some are shorter. There is a structural legacy from TV that leads to assumptions that episode lengths less than 22 minutes in length aren’t “high-quality.” With binge consumption, DVR, and Millennial video consumption patterns, we don’t think 22s are necessarily the best ways to engage and retain audiences. Thus you’ll see 10 minute episodes, 15 minute episodes and 5 minute episodes from New Form. And we’re confident that distributors and platforms will love the content, the audience engagement will be significant and then the monetization rates and the ad-serving technology will fall in line.

MDM Spotlight Profile

MDM’s multi-disciplinary team of business consultants, lawyers and venture capitalists provides a unique perspective in addressing the challenges and opportunities our clients face. Eunice Shin leads MDM’s consulting team and advises media, technology and emerging growth companies on business strategy, organizational priorities and business development.

With over 18 years of industry experience, Eunice has provided strategic consulting services as a trusted advisor to the major studios, broadcasters, and other leading media and entertainment and brand companies. Eunice is passionate about the transformative opportunity with customer engagement and analytics in the digital media space, and bridges her network of innovators, thought leaders and digital media trailblazers to deliver game-changing results.

View her full profile here.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Manatt, Phelps & Phillips, LLP | Attorney Advertising

Written by:

Manatt, Phelps & Phillips, LLP
Contact
more
less

Manatt, Phelps & Phillips, LLP on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide

JD Supra Privacy Policy

Updated: May 25, 2018:

JD Supra is a legal publishing service that connects experts and their content with broader audiences of professionals, journalists and associations.

This Privacy Policy describes how JD Supra, LLC ("JD Supra" or "we," "us," or "our") collects, uses and shares personal data collected from visitors to our website (located at www.jdsupra.com) (our "Website") who view only publicly-available content as well as subscribers to our services (such as our email digests or author tools)(our "Services"). By using our Website and registering for one of our Services, you are agreeing to the terms of this Privacy Policy.

Please note that if you subscribe to one of our Services, you can make choices about how we collect, use and share your information through our Privacy Center under the "My Account" dashboard (available if you are logged into your JD Supra account).

Collection of Information

Registration Information. When you register with JD Supra for our Website and Services, either as an author or as a subscriber, you will be asked to provide identifying information to create your JD Supra account ("Registration Data"), such as your:

  • Email
  • First Name
  • Last Name
  • Company Name
  • Company Industry
  • Title
  • Country

Other Information: We also collect other information you may voluntarily provide. This may include content you provide for publication. We may also receive your communications with others through our Website and Services (such as contacting an author through our Website) or communications directly with us (such as through email, feedback or other forms or social media). If you are a subscribed user, we will also collect your user preferences, such as the types of articles you would like to read.

Information from third parties (such as, from your employer or LinkedIn): We may also receive information about you from third party sources. For example, your employer may provide your information to us, such as in connection with an article submitted by your employer for publication. If you choose to use LinkedIn to subscribe to our Website and Services, we also collect information related to your LinkedIn account and profile.

Your interactions with our Website and Services: As is true of most websites, we gather certain information automatically. This information includes IP addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data. We use this information to analyze trends, to administer the Website and our Services, to improve the content and performance of our Website and Services, and to track users' movements around the site. We may also link this automatically-collected data to personal information, for example, to inform authors about who has read their articles. Some of this data is collected through information sent by your web browser. We also use cookies and other tracking technologies to collect this information. To learn more about cookies and other tracking technologies that JD Supra may use on our Website and Services please see our "Cookies Guide" page.

How do we use this information?

We use the information and data we collect principally in order to provide our Website and Services. More specifically, we may use your personal information to:

  • Operate our Website and Services and publish content;
  • Distribute content to you in accordance with your preferences as well as to provide other notifications to you (for example, updates about our policies and terms);
  • Measure readership and usage of the Website and Services;
  • Communicate with you regarding your questions and requests;
  • Authenticate users and to provide for the safety and security of our Website and Services;
  • Conduct research and similar activities to improve our Website and Services; and
  • Comply with our legal and regulatory responsibilities and to enforce our rights.

How is your information shared?

  • Content and other public information (such as an author profile) is shared on our Website and Services, including via email digests and social media feeds, and is accessible to the general public.
  • If you choose to use our Website and Services to communicate directly with a company or individual, such communication may be shared accordingly.
  • Readership information is provided to publishing law firms and authors of content to give them insight into their readership and to help them to improve their content.
  • Our Website may offer you the opportunity to share information through our Website, such as through Facebook's "Like" or Twitter's "Tweet" button. We offer this functionality to help generate interest in our Website and content and to permit you to recommend content to your contacts. You should be aware that sharing through such functionality may result in information being collected by the applicable social media network and possibly being made publicly available (for example, through a search engine). Any such information collection would be subject to such third party social media network's privacy policy.
  • Your information may also be shared to parties who support our business, such as professional advisors as well as web-hosting providers, analytics providers and other information technology providers.
  • Any court, governmental authority, law enforcement agency or other third party where we believe disclosure is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of any third party or individuals' personal safety, or to detect, prevent, or otherwise address fraud, security or safety issues.
  • To our affiliated entities and in connection with the sale, assignment or other transfer of our company or our business.

How We Protect Your Information

JD Supra takes reasonable and appropriate precautions to insure that user information is protected from loss, misuse and unauthorized access, disclosure, alteration and destruction. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. You should keep in mind that no Internet transmission is ever 100% secure or error-free. Where you use log-in credentials (usernames, passwords) on our Website, please remember that it is your responsibility to safeguard them. If you believe that your log-in credentials have been compromised, please contact us at privacy@jdsupra.com.

Children's Information

Our Website and Services are not directed at children under the age of 16 and we do not knowingly collect personal information from children under the age of 16 through our Website and/or Services. If you have reason to believe that a child under the age of 16 has provided personal information to us, please contact us, and we will endeavor to delete that information from our databases.

Links to Other Websites

Our Website and Services may contain links to other websites. The operators of such other websites may collect information about you, including through cookies or other technologies. If you are using our Website or Services and click a link to another site, you will leave our Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We are not responsible for the data collection and use practices of such other sites. This Policy applies solely to the information collected in connection with your use of our Website and Services and does not apply to any practices conducted offline or in connection with any other websites.

Information for EU and Swiss Residents

JD Supra's principal place of business is in the United States. By subscribing to our website, you expressly consent to your information being processed in the United States.

  • Our Legal Basis for Processing: Generally, we rely on our legitimate interests in order to process your personal information. For example, we rely on this legal ground if we use your personal information to manage your Registration Data and administer our relationship with you; to deliver our Website and Services; understand and improve our Website and Services; report reader analytics to our authors; to personalize your experience on our Website and Services; and where necessary to protect or defend our or another's rights or property, or to detect, prevent, or otherwise address fraud, security, safety or privacy issues. Please see Article 6(1)(f) of the E.U. General Data Protection Regulation ("GDPR") In addition, there may be other situations where other grounds for processing may exist, such as where processing is a result of legal requirements (GDPR Article 6(1)(c)) or for reasons of public interest (GDPR Article 6(1)(e)). Please see the "Your Rights" section of this Privacy Policy immediately below for more information about how you may request that we limit or refrain from processing your personal information.
  • Your Rights
    • Right of Access/Portability: You can ask to review details about the information we hold about you and how that information has been used and disclosed. Note that we may request to verify your identification before fulfilling your request. You can also request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organizations.
    • Right to Correct Information: You may ask that we make corrections to any information we hold, if you believe such correction to be necessary.
    • Right to Restrict Our Processing or Erasure of Information: You also have the right in certain circumstances to ask us to restrict processing of your personal information or to erase your personal information. Where you have consented to our use of your personal information, you can withdraw your consent at any time.

You can make a request to exercise any of these rights by emailing us at privacy@jdsupra.com or by writing to us at:

Privacy Officer
JD Supra, LLC
10 Liberty Ship Way, Suite 300
Sausalito, California 94965

You can also manage your profile and subscriptions through our Privacy Center under the "My Account" dashboard.

We will make all practical efforts to respect your wishes. There may be times, however, where we are not able to fulfill your request, for example, if applicable law prohibits our compliance. Please note that JD Supra does not use "automatic decision making" or "profiling" as those terms are defined in the GDPR.

  • Timeframe for retaining your personal information: We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, or subsequently authorized. We may continue processing your personal information for longer periods, but only for the time and to the extent such processing reasonably serves the purposes of archiving in the public interest, journalism, literature and art, scientific or historical research and statistical analysis, and subject to the protection of this Privacy Policy. For example, if you are an author, your personal information may continue to be published in connection with your article indefinitely. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
  • Onward Transfer to Third Parties: As noted in the "How We Share Your Data" Section above, JD Supra may share your information with third parties. When JD Supra discloses your personal information to third parties, we have ensured that such third parties have either certified under the EU-U.S. or Swiss Privacy Shield Framework and will process all personal data received from EU member states/Switzerland in reliance on the applicable Privacy Shield Framework or that they have been subjected to strict contractual provisions in their contract with us to guarantee an adequate level of data protection for your data.

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, our customers who are California residents have the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

You can make a request for this information by emailing us at privacy@jdsupra.com or by writing to us at:

Privacy Officer
JD Supra, LLC
10 Liberty Ship Way, Suite 300
Sausalito, California 94965

Some browsers have incorporated a Do Not Track (DNT) feature. These features, when turned on, send a signal that you prefer that the website you are visiting not collect and use data regarding your online searching and browsing activities. As there is not yet a common understanding on how to interpret the DNT signal, we currently do not respond to DNT signals on our site.

Access/Correct/Update/Delete Personal Information

For non-EU/Swiss residents, if you would like to know what personal information we have about you, you can send an e-mail to privacy@jdsupra.com. We will be in contact with you (by mail or otherwise) to verify your identity and provide you the information you request. We will respond within 30 days to your request for access to your personal information. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. If you would like to correct or update your personal information, you can manage your profile and subscriptions through our Privacy Center under the "My Account" dashboard. If you would like to delete your account or remove your information from our Website and Services, send an e-mail to privacy@jdsupra.com.

Changes in Our Privacy Policy

We reserve the right to change this Privacy Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our Privacy Policy will become effective upon posting of the revised policy on the Website. By continuing to use our Website and Services following such changes, you will be deemed to have agreed to such changes.

Contacting JD Supra

If you have any questions about this Privacy Policy, the practices of this site, your dealings with our Website or Services, or if you would like to change any of the information you have provided to us, please contact us at: privacy@jdsupra.com.

JD Supra Cookie Guide

As with many websites, JD Supra's website (located at www.jdsupra.com) (our "Website") and our services (such as our email article digests)(our "Services") use a standard technology called a "cookie" and other similar technologies (such as, pixels and web beacons), which are small data files that are transferred to your computer when you use our Website and Services. These technologies automatically identify your browser whenever you interact with our Website and Services.

How We Use Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to:

  1. Improve the user experience on our Website and Services;
  2. Store the authorization token that users receive when they login to the private areas of our Website. This token is specific to a user's login session and requires a valid username and password to obtain. It is required to access the user's profile information, subscriptions, and analytics;
  3. Track anonymous site usage; and
  4. Permit connectivity with social media networks to permit content sharing.

There are different types of cookies and other technologies used our Website, notably:

  • "Session cookies" - These cookies only last as long as your online session, and disappear from your computer or device when you close your browser (like Internet Explorer, Google Chrome or Safari).
  • "Persistent cookies" - These cookies stay on your computer or device after your browser has been closed and last for a time specified in the cookie. We use persistent cookies when we need to know who you are for more than one browsing session. For example, we use them to remember your preferences for the next time you visit.
  • "Web Beacons/Pixels" - Some of our web pages and emails may also contain small electronic images known as web beacons, clear GIFs or single-pixel GIFs. These images are placed on a web page or email and typically work in conjunction with cookies to collect data. We use these images to identify our users and user behavior, such as counting the number of users who have visited a web page or acted upon one of our email digests.

JD Supra Cookies. We place our own cookies on your computer to track certain information about you while you are using our Website and Services. For example, we place a session cookie on your computer each time you visit our Website. We use these cookies to allow you to log-in to your subscriber account. In addition, through these cookies we are able to collect information about how you use the Website, including what browser you may be using, your IP address, and the URL address you came from upon visiting our Website and the URL you next visit (even if those URLs are not on our Website). We also utilize email web beacons to monitor whether our emails are being delivered and read. We also use these tools to help deliver reader analytics to our authors to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

Analytics/Performance Cookies. JD Supra also uses the following analytic tools to help us analyze the performance of our Website and Services as well as how visitors use our Website and Services:

  • HubSpot - For more information about HubSpot cookies, please visit legal.hubspot.com/privacy-policy.
  • New Relic - For more information on New Relic cookies, please visit www.newrelic.com/privacy.
  • Google Analytics - For more information on Google Analytics cookies, visit www.google.com/policies. To opt-out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout. This will allow you to download and install a Google Analytics cookie-free web browser.

Facebook, Twitter and other Social Network Cookies. Our content pages allow you to share content appearing on our Website and Services to your social media accounts through the "Like," "Tweet," or similar buttons displayed on such pages. To accomplish this Service, we embed code that such third party social networks provide and that we do not control. These buttons know that you are logged in to your social network account and therefore such social networks could also know that you are viewing the JD Supra Website.

Controlling and Deleting Cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from the JD Supra Website and Services you can do so by changing the settings in your web browser. To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It's also easy to delete cookies that are already saved on your device by a browser.

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use your browser's "Help" function or alternatively, you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.

Updates to This Policy

We may update this cookie policy and our Privacy Policy from time-to-time, particularly as technology changes. You can always check this page for the latest version. We may also notify you of changes to our privacy policy by email.

Contacting JD Supra

If you have any questions about how we use cookies and other tracking technologies, please contact us at: privacy@jdsupra.com.

- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.