Marketing is sometimes, just marketing

Ary Rosenbaum
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Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The Miller Lite Ads did not inspire to drink beer, but the advertisements were comedy gems from Rodney Dangerfield, Billy Martin, John Madden, Red Auerbach, and a whole host of other sports celebrities (and writer Mickey Spillane for some reason). Less filling, tastes great were the rival chants and Lite Beer from Miller was the first and most successful light beer (until surpassed by Bud Light and Coors Light).

If you drink the beer and you have a sense of taste, you know it’s not very good. It was more marketing that a decent beer recipe. While you may be enticed by the great marketing of a plan provider, you need to dig deeper under the surface to make sure they can do the job. When it comes to marketing, there is nothing wrong to buy on “sizzle”, as long as there is some steak.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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