Middle Market Presents an Opportunity in Senior Living


For years, the senior living industry seems to have paid a lot of attention to ever-more-opulent facilities offering amenities akin to a five-star hotel. With those luxurious surroundings come high price tags which are out of reach for many potential residents. Tim Regan of Senior Housing News recently authored an article suggesting that the middle market may now offer the best opportunities for growth in the industry and present an attractive product to potential lenders.

The article notes that, to attract the middle market, “operators must charge a low enough rate that middle-income residents can afford, but one that is high enough to carry the right margins to make it a profitable endeavor for operators and owners alike.” The article goes on to suggest that the path to this middle ground success can be gained by acquiring existing, older communities in need of a refresh. With the impact of COVID-19 on operations and occupancy, those looking to sell are being faced with discounted values that make such an approach possible.

Another interesting approach is offering “independent living light” where residents can “age in place through the use of technology and partnership with service providers.”

As the senior living industry emerges from the trials of COVID-19, it seems that opportunities abound for those that are innovative and ready to seize the opportunities that are available.

Written by:


Lowndes on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.