Businesses, more than ever, have an increased focus on social media and other online marketing. But, by advertising online, companies may be allowing others to use their content without consent.
When you post online, the content is very likely to be subject to a license with the online platform provider. Such a license may give third parties the right to use that content as soon as it is posted.
What does this mean for companies when marketing through online platforms? Unfortunately, more uncertainty concerning the overlay of copyright and social media. As a result, businesses should consider their “public” posts and think carefully about what is shared through social media to avoid future disputes in what remains a complicated legal space.
This article appeared in the March 18, 2021, issue of The Journal Record. It is reproduced with permission from the publisher. © The Journal Record Publishing Co.