New York’s Right to Publicity and Deepfakes Law Breaks New Ground

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On November 30, 2020, New York Governor Andrew Cuomo signed a path-breaking law addressing synthetic or digitally manipulated media. The law has two main components.

First, the law establishes a postmortem right of publicity to protect performers’ likenesses - including digitally manipulated likenesses - from unauthorized commercial exploitation for 40 years after death.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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