In prior posts, we introduced our Ten Points When Seeking Venture Capital and covered : Be realistic. Be persistent.

Point 3.

Communicate. Let the venture capital funds know what you’re doing. Keep them informed on developments, both in your company, and in the industry segment you hope to dominate. Any time you have a significant positive development, it’s an excuse to update their perception. Even if you have had the door practically slammed in your face, you can always say “I understand why you weren’t interested in my company before now, but you really should know about this development before you make any final decisions.”