Producing an award-winning lawyer-to-lawyer podcast - Legally Contented Ep. 6 - Delisi Friday

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In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Delisi Friday, the now-former Director of Marketing & Business Development at Cowen | Rodriguez | Peacock. Delisi was the brains and muscle behind the firm's award-winning podcast, Trial Lawyer Nation.

In this conversation, Delisi and Wayne discuss:

- How the Trial Lawyer Nation podcast came to be;

- Best practices for producing a business-to-business, See more +

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Delisi Friday, the now-former Director of Marketing & Business Development at Cowen | Rodriguez | Peacock. Delisi was the brains and muscle behind the firm's award-winning podcast, Trial Lawyer Nation.

In this conversation, Delisi and Wayne discuss:

- How the Trial Lawyer Nation podcast came to be;

- Best practices for producing a business-to-business, lawyer-to-lawyer podcast;

- Best practices for marketing and promoting such a podcast;

- How the podcast has benefited Cowen | Rodriguez | Peacock and the podcast's host, Michael Cowen; and

- Lessons Delisi has learned along the way, dating back to the podcast's launch in early 2018.

While the majority of Delisi and Wayne's conversation focuses on the Trial Lawyer Nation podcast, they also discuss the role of referral marketing at law firms, and how Cowen | Rodriguez | Peacock transformed from a law firm focused on direct-to-consumer marketing to a law firm focused on referral marketing that relies on referrals from other lawyers as its primary source of new cases.

About Delisi Friday

LinkedIn: https://www.linkedin.com/in/delisifriday

Trial Lawyer Nation: https://triallawyernation.com/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello AT legally contented DOT com See less -

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